Time and tide wait for none! Agreed?
Similarly, trends that previously rocked the world might go into oblivion and replace with more robust, sturdy, and flavorful versions.
That’s why being an SEO professional, I strongly feel that all the businesses must catch up with some more competitive SEO trends that offer sustainable growth and development.
Well, enough talk about general SEO! Let’s move forward to the local version now!
Today I am going to highlight some important changes Google has been rolling out for local SEO in 2021.
So, if you are an SEO expert, webmaster, or belong to an internet marketing industry, its time to hold tight, sit back, and enjoy a hot steaming cup of coffee as the trends I am going to unleash may surprise you a little today!
Google is changing fast and getting smarter, so be ready!
Before proceeding further with new Google changes, let me remind you a bit about local SEO!
Local SEO is mainly a process of optimizing a strong online presence so you can get in front of hundreds of local businesses looking for your help.
Let’s take an example to elaborate on my point further!
When you type ‘best SEO company in the US’, you may find that few top search results are dominated by 3 local listings on Google Maps, which are commonly known as “Snack Pack”.
Now below these local listings, you will find the list of other organic searches ranked accordingly. So, the main point of concern is, your website must position itself at the top of the “Snack Pack” because the websites that score the top 3 spots in local listings may get more than 35% of the clicks on search engines.
But the major headache for SEO experts like me and you, we also need to rank our websites in the organic searches since they also attract 50% of the local traffic.
Bottom line- it’s extremely preeminent to rank at both spots, and this is only achievable through local SEO tactics.
Do you know Google has around more than 85% market share in the US? This proves, most of the businesses are relying on Google for local searches.
This means, if Google updates or tweaks its search algorithms, you should be at the top of the trends for 2021 and onwards.
Who doesn’t say No to a better search experience?
Well, to offer excellence in search results, Google is going to make some drastic changes in Google my Business listings next year. When people search for local businesses, they believe that the information they are getting is accurate and updated.
Google implement changes gradually to offer more relevant searches when you type some queries like, ‘professional SEO company US’ or related.
However, some changes that I have witnessed in 2019 and 2020 are really making a big difference but they still need more polishing to have a win-win situation.
Here is a quick glance at the predictions I have tracked lately:
I know your head must be spinning right now to hear this, yeah mine too!
But we couldn’t do anything about it unless the world invents some vaccine to avoid more damage due to the corona outbreak. So, it’s almost impossible to predict any degree of certainty about its ending or solution.
According to Bill Gates: “the end of the pandemic, best case, is probably 2022”.
This means, the year 2021 could still be expected to be worse due to this pandemic- which leads to the more rippled effects on local SEO especially on GMB.
Business owners will feel difficulty claiming new listings and they might not even reply to existing businesses.
It’s also possible to experience long delays in local SEO results as Google will be prioritizing healthcare searches as compared to random products and services.
It has also predicted that you may experience spikes in post rejections. Like if you are a brand selling different products, you may feel difficulty in getting new leads.
Because the world is going to be too busy to either sell or scroll healthcare tips and information to avoid Coronavirus affects, rather than buying new hits in the market.
The good news is, Google has also revised Google Maps. The step has taken to assist people in finding find routes, timing, and avoid crowds to offer safe traveling especially during COVID19.
Google Maps may freshen up its reminding alerts for all the people to verify their eligibility and guidelines regarding their facility to avoid being turned away or cause any damage to the local healthcare system.
Some other predictions may involve the increased use of online classes, video conferences, and much more to offer a better user experience.
Though there are no policies introduced so far from the Google professionals, but there are also some good elements advised to people; like listing their business temporary closed, updating hours of operation and the services they offer, sharing critical business updates and their effects due to corona and listing everything that can help users and business during this critical time.
They especially focused on keeping GMB updated because Google may roll out several features that can help small businesses. For instance, Google will be continuing allowing businesses to enter information directly to their name without any penalty.
Moreover, the shopping tab will also be updated that includes product availability and location details.
If you are in favor of black hat techniques, don’t be mad at me for voting white hat SEO.
Because Google hates black hat SEO.
Remember, if you will try implementing these in 2021 for your site, Google will hate you too!
So, if you want to rank on competitive keywords, then it’s time to say Goodbye to a black hat, and be the BFF with white hat SEO without even getting worried about Google penalties.
For example, if Google detected that your business is relying on black hat SEO, then they may issue a very devastating penalty.
Yes, this is something very serious to think about!
When you receive such warnings and penalties from Google, your page rank will automatically get affected or even dropped to 0-2; in worst-case situations, you may delist from the search engines for even months or years.
Let me share with you some commonly used black hat techniques tried by the majority of businesses today! Because I really cared about your business, yes I really do!
Undoubtedly, we are living in the most tumultuous year due to the coronavirus outbreak in the entire world. We have a long road ahead and need to capitalize more to stay ahead of the curve.
People are getting smarter, but so is Google. If you try to trick search engines, you may face some worst consequences which is why the best part is, do your research, be informed about new changes and execute better plans of growth.
That’s why, being a part of the SEO industry, I think the most we can do is, to hope, discuss and predict the upcoming changes that might affect local SEO in 2021 and how we need to save our businesses from adverse effects.
If you want to learn how local SEO works for your website and how you can push your business listing up to another level, contact our team today and let us do the rest, as we are here to give the best advice tailored specifically for your business needs!