CASE STUDY

Project : Web Development

Website : cashmeredreams.com

Client : Shawnell Branham

Project Date
: 14 July 2019

Industry : Store , Event Planning

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CashMere Dream

Cashmere Dreams offers outstanding event management services for weddings and all types of events all across South Carolina, including Columbia, Lexington, Irmo, Blythewood, Orangeburg, and Sumter, SC.

Challenges & Proposal


Our marketing experts approached Mr. Rob to help him in his business, but he was more interested in running her wife’s project, named as CashMere Dreams. Maybe the clients wanted to assess our skills and talents, so he requested us to redesign the whole website.

Our experts accepted the challenge and strived hard in redesigning the site. They also took the responsibility of ranking the site on top position in Google within the first 4 months. The requirements included:

  • Redesign the website from scratch
  • Introduce E-commerce functionality
  • Responsive design that looks adjustable on all screen sizes
  • Activate online booking and appointment feature
  • Design pages for products sections


Solutions:


Our experts prioritized all the tasks so they can get everything done promptly. We converted their old, boring, and dull event management website into a wonderful and engaging one. Our experts used some catchy fonts and designed high-quality photos.

Our experts had to make the website stunning and impressive, so it can convert visitors as soon as they land onto the site. His wife loved the black and purple color scheme, so we created different versions based on her preferences.

After completing each detail on the site, our experts worked hard to rank it higher on Google.

  • Our experts created several landing pages and followed SEO processes according to the advanced trend.
  • We built numerous backlinks on high authoritative websites.
  • Our experts also created excellent tier 2 websites on the highest authority expired domains.
  • We built several citations on web directories and also put the focus on location-based sites.
  • We even optimized Google my Business page and ranked them high on map results. Also, we encourage people to leave positive reviews.
  • Our experts follow a long on-page checklist, which has more than 30 things to be implemented on the website.
  • We perform in-depth competitor analysis and found excellent resources to create backlinks.

Results:


It would be enough to define results in a single word ‘excellent.’ Our experts took the responsibility of managing first-page ranking within the first 4 months that even surprised Rob and his wife. They got numerous phone calls and appointments, which made them so happy and satisfied.

Now, after such excellence in results, we are committed to ranking them in the first position within the next 2 months. Shawnell (Rob’s wife) was quite pleased with the performance and asked us to manage the PPC campaign for her project too.

Shawnell Branham

CEO & Founder Cashmere Dreams

They Delivered Awesome Website !

Before hiring Hukumat I was pretty convinced to hire a full time dedicated person who would work for me on monthly basis, but after working with them, it feels like I was so wrong. In companies, they have different people for different skills and people do the job what they are best at. I’m very happy with team Hukumat. They deliver what they promised and I want to handover more marketing tasks.

cashmere