CASE STUDY

Project : Web Development

Website : cashmeredreams.com

Client : Shawnell Branham
Project Date : 14 July 2019

Industry : Store , Event Planning

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CashMere Dream

Cashmere Dreams provides exceptional event planning services for weddings events all across South Carolina, including Columbia, Lexington, Irmo, Blythewood, Orangeburg, and Sumter, SC.

Challenges & Proposal

We reach out to Mr. Rob to market his business but he was more interested in working on his wife’s project, CashMere Dreams. I think he wanted to look at our skills first that’s why he gave us task to redesign her old website which were too plain. Our task was to redesign and then rank website on Google 1st page in only 4 months.

  • Complete Re-Design of her website
  • E-commerce Functionality in website
  • Responsive website which will load on all devices
  • Online booking and appointment functionality
  • Custom designed pages for her products sections

Results

In terms of results, we can simply say a single word “Awesome”. In under 4 months, they hit 1st page rankings but now our new target is to get 1st position. I’m sure we will achieve it too in the next 1-2 months. They started to get phone calls now from GMB as well as from organic searches.

Shawnell is so happy with our efforts and we just started the PPC campaign for them as well. She is a good businesswomen and results she is getting allowing her to spend more in marketing with us.

Solutions

We took the task on high priority basis and convert their old static website to a beautiful website. We use great fonts and very high quality images. Cashmere Dreams is really a treat to watch now. Important this is not only we have to make website beautiful from the top but till the end. Shawnell (Rob Wife) like Black and Purple colors so we have to work with them.

After completing website, we have to rank it on Google. This is an area we are specialize in. Ranking local businesses on Google top.

  • We made city specific landing pages and started doing the SEO.
  • We outreach and built backlinks on other related websites.
  • We created high quality tier 2 websites on high DA expire domains.
  • We built citations not only on general directories but also on location / Niche based sites with NAP constant.
  • We optimized GMB and regularly updated it. Also, encourage users to leave reviews.
  • We have a long Onpage Checklist that we always follow. It has more than 20 things, we implemented on the website.
  • We did competitor’s analysis and got some good resources to build backlinks there.

Also, we set a target to rank Cashmere Dreams on GMB results (It’s damn important for any local business).

Shawnell Branham

CEO & Founder Cashmere Dreams

They Delivered Awesome Website !

Before hiring Hukumat I was pretty convinced to hire a full time dedicated person who would work for me on monthly basis, but after working with them, it feels like I was so wrong. In companies, they have different people for different skills and people do the job what they are best at. I’m very happy with team Hukumat. They deliver what they promised and I want to handover more marketing tasks.