Project : Web Development

Website :

Client : Rich Sadler
Project Date : 09 May 2019

Industry : Tourism

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Sail Jester

Sail Jester provides an excellent sailing experience as they have the perfect understanding of exotic yacht design. Their yachts offer so much comfort and possibilities that make them the best sailors in the Virgin Islands.


The company is owned by Rich Sadler who approached Hukumat Networks in March 2021 with the mission to redesign the website and ensure more visits every day.


The owner also wanted a streamlined lead generation system with result-oriented SEO strategies.



They were the best-selling Yacht in the Virgin Islands in past but when they approached us, their business was going down. Because most of their leads were coming through the website and it was going down. It was quite difficult to get back on track and gain the lost reputation. Plus, their website was also new which was not engaging and convincing so that people can take action.


So, after evaluating their problems, we created a strategy which included:

  • Website re-design
  • Conversion Optimization
  • Ecommerce Management
  • GMB Management



We believe that conversion and website design always go hand in hand. They are basically incomplete without each other’s support.


Therefore, we created a strategy that was aligned for everything, website design and SEO. For example,

  • We created a stunning website design that grabbed more conversions
  • Split tested the banners to get the best results
  • Mobile responsive and speed optimization
  • Conducted powerful Onpage SEO
  • Created and optimized Google My Business



The owner was too curious to see results after revamping the website. So, within the period of 45 days, we successfully delivered them the website as per his requirements, it included:

  • Top-notch website design
  • Fixed all on-page SEO errors
  • Increase in sales and conversions
  • Google My Business management that boosted physical shop visits

To express appreciation and gratitude, our client Rich said:

Rich Sadler

Owner of Sail Jester

I am absolutely surprised to see the results. My website traffic got 75% increased in the first few months. Even I wondered how I went from nowhere to the first page in Google search results. Their professionals worked tirelessly and they are very creative in their approach. They figured out some best ways of increasing traffic in such a competitive niche.


One thing I liked about the team is, they are always ready to go the extra mile which I have never experienced with previously hired companies. They accept challenges and think out of the box. Moreover, their team communication is very strong. Reporting is also quite transparent. So overall, I am very happy with the results.