Every internet user is quite familiar with the banner ads, text ads,and rich media ads that often appear on news sites, forums and blogs. These ads are part of Google Display network,and Google owns one of the largest display networks which serves about 180 billion impressions each month. According to Google Benchmarks and Insights, the display campaigns of google reach about 80% of the internet users worldwide.

This display network of Google consists of millions of sites, blogs,and forums. It means that it can help you reach millions of people. Rather than showing up when people are searching for it, these ads pop up directly and interrupt people from what they are doing. So, this type of advertisement is also called ‘interruption marketing.’ Starting your campaign on Google display network can be a wise decision as the click per rate of an ad on such network is 0.4%. According to Specific Media, about 155% of the consumers who are exposed to display ads are likely to search for them.