How To Use Google Analytics To Improve Conversion Rates?admin
Digital marketing is winning its hype as to how the world of business survives today is mainly online. Its easy and also at times difficult if the right tools are not utilized the right way. Amongst many Google tools that webmasters and digital marketing experts get their hands on, Google Analytics is one of the must have a tool to increase the conversion on your website. But the question always ends up to, HOW?
Amongst Google tools, Google Analytics has proven to generate its propaganda to bring the best to the web experts but there are many ways how it can possibly be used to increase the conversion rates for your website. Following are some of the ways you may use Google Analytics to improve your conversion values
1. Monitor Bounce Rate:
Amongst many important things that leave no margin of ignorance in Google Analytics, it is one prominent metric that’s is often misinterpreted for calculating the onsite time spent. Whereas it is well known to cater to the bounce rate which again is the important asset assessed to know how a website is performing.
It is a quality-assessing tool that represents the percentage of visitors that come and go; bounce, just after the first page. It maybe due to many reasons but what stays a constant proportion is that the lower the bounce rate the better is the site’s quality.
Amongst the quality to cater the good and bad bounce rates are represented such as that if someone visits the site and after the first page they decide it’s not what they were looking for as compared to the good bounce rate where the visitor consumes the content on site and stays for a time.
Bounce rate is directly connected to the conversion rate simply if you are not able to deliver the content to who you market you would lose authentic visitors to the site. Therefore a close inspection always makes sure you don’t lose conversions or get a low rate.
2. Measuring Organic Traffic Flow:
This is one metric where you can measure the effectiveness of your website, it is directly proportional to the conversion rate and also the authentic traffic. Google Analytics is one key tool that lets you compare your progress and see how you are establishing your website. It further helps you assess the growth of your online business.
Google Analytics has sub tools, such as customized alerts that constantly keep one up to date with the progress of the site, and alarms if any attention is needed. Upon signing up for email updates you may get a mail if something is wrong. Google Analytics is a tool that lets you measure the authentic visitor’s flow and know their demographic details in real time tab where you may know their location, time, the keywords they use and this helps in evaluating the organic visitors to the site.
Furthermore as to how you derived these authentic visitors to your site can also be known to help you a breakdown by the channel where you may need to work. All these chain steps help you understand your viewer’s approach and how your buyers work.
3. Identify The Slow Loading Pages:
Slow and steady wins the race but this doesn’t apply here, to an online store you need to be authentic and FAST. No one likes to waste seconds waiting for pages to load; this ultimately leads to the bounce rate to increase and the conversions to decrease. According to stats, it takes not more than 3 seconds for a customer to forget your page so the era demands fast and interactive sites.
Slow speeds destroy the mobile sites, so Google analytics lets you identify the page that is having cache data that is taking time to load in order for you to set optimization that can help you decrease the load time and make the whole visit more lasting. As page speed is an important factor for SEO rankings.
4. Internal Site Search to Optimize Experience:
Using Google Analytics you can generate the internal site search report that can help you evaluate if you are catering your viewers right and providing what they are looking for or not. It also lets you know if your viewers are facing any difficulty in finding the right content on site. It is extremely important to keep a track of your data as it gives you a breakdown for relevant keywords used in the timeframe you are inspecting and the response you got.
It further opens the segments of search where you can realize where your site maybe lacking and if there are any terms that visitors look for which you may have not generated any page so far. It allows you to improve your overall experience and get a much better conversion rate.
5. Quality Measures:
If quality doesn’t happen to have a measuring scale regardless it plays a vital role when it comes to web management. It helps generate authentic on scale traffic. It’s often that the visitor does find what they are looking for and spend some time surfing later lose interest and bounce back to the search engine, this all is the content marketing strategy where many lags.
Google Analytics allows you to measure the quality statistics and know further where the site is lacking that leads to bounce rates. With these metrics, you are able to compare the month-to-month and annual reports of your site performance and know how the quality has improved or needs improvement over time. If the traffic generated is steady but there are still declines in conversions it is due that the traffic on site is not qualitative.
6. Analyzing user’s behavior:
Once you start analyzing the user’s behaviors you will be more aware of what next measures are to be taken and will make better decisions. As is believed by many SEO experts that analyzing the buying behavior of your customers are like hidden gems of the enhanced E-commerce tools by Google Analytics. This allows you to know if the whole experience ends to checkout or there are lost interests in between.
The user’s behaviors may be segmented to get better results by their demographics as to the gender and class or location. Further keeping a check of how there are repetitive customers and what triggers a comeback. Although this tool is pretty easy but it lets you pick put some of the hard problems that your website might have in order to improve the conversion rates.
7. Landing Page Reports:
It is like the first impression and last, knowing how your landing page is catering to your visitors is very important to be able to generate better conversions. Google Analytics lets you generate a report where you can know if your landing page is interactive and engages one to explore more or triggers a bounce rate.
You can apply an advanced feature to help you improve the conversion rates by your landing page by the aid of Google Analytics, for instance, to get a report over which posts generate the more visitors and which made them curious or bored.
The advanced features associated with Google Analytics lets you know what is the source of your visitors as to how many people come from social media or friends or like so. It helps you arbiter your social media strategies and know if they are appealing enough.
8. Look For Conversion Opportunities In PPC Data:
PPC data lets you create a better SEO strategy by the right set of tools needed to improve conversions and other important metrics. It’s not a process rather a technique to be done right in order to make better conversions. Firstly the PPC data needs to be pulled out to assess the best landing pages. Upon comparing the Google console data to the PPC one can plan a better SEO strategy.
Amongst many tips and trick set out for the SEO expert’s relating the Google analytics as to how it tracks or interprets the website for better performance the above mentioned article was not a guide to beginners nor an information as to how it performs certain tasks it was to outline some properties that make it ideal to how it improves the conversions for your site.
If you happen to be the user of Google Analytics, or if not, it gives you some precious information regarding your web page that leaves no question for hidden leads. The only fact remains if you know how to assess the data, no tool can help you better than Google analytics. It’s just a first step and ready to go shot after you make your account, you can generate several reports over the performance of your webpages.
The more the merrier, the more you are aware of your website’s activities and in-depth enactment, you can very well control where the things may get out of favor for you. It is due that Google Analytics to date has proven to generate healthy traffic and helped the experts assess better of what steps should be taken next.