5 Google Tools Every SEO Company Should Useadmin
Each business needs its columns to stand firm and have its ground in aggressive world. With regards to online organizations notwithstanding how huge or little, utilizing the correct tools is the way to succeed. If you are one of the new startups or a long drawn Google active user for your digital marketing this blog may help you win the competitive cloud of there.
Considering the factual stat, Google makes up to 92.06% of the market share in SEO, it further accentuates on how it is unquestionably the best place to start regardless if you are an SEO novice or Google geek, using the right tools from the plethora of what Google offers is like making an experience for you and your audience to visit.
Amongst many Google tools that are a winning weapon to any SEO firm 5 top Google tools are discussed below, to help you identify the best set of tools to use for your search engine performance:
1. Google Search:
Google is a great abode to start any SEO novice, being highly active to give approximate 40,000 search queries each second. In order to have high rankings in SIRP and more search visibility for your site, it’s important to know how Google search can help you with the rankings. With this, you can see where your competitors are ranking and how to fill the winning gap to have better visiting flow.
Further, the Google instant function can be used to give a better idea of how the common keywords are used in long-tail search to better understand what people usually are targeting. Google plays a viable role in mimicking your searches and helping you connect to the more relevant of your choice and fast.
For anyone who is new to the SEO, It provides a great experience and helps you know a realistically estimated figure of where you may expect your rankings.
2. Google Analytics:
It is one of the most productive tools helping one with their digital marketing strategy to have better rankings. It allows you to track your activities for the data concerning your website, putting it through the real-time experience to let you have a better idea of how you may get the visitor flow and further the search engine rankings.
Further a few ways how you may use Google Analytics for the interest of your website are as follows:
- Real-Time: using this property Google analytics allows one to monitor the real time traffic on your site confirming the number of visitors and their activities in terms of your website content. Real time reports are eccentric to monitor the campaigns you may have set up. It lets you have a better idea of how the users are interacting with your digital marketing strategy in real time.
- Behaviors: its further proposition of how the users are performing over your site is it as per you expected or if is beneficial for your rankings. This report driven by Google analytics helps you analyze how the users move through the website. So you may tailor as per their needs to cater more success rates. This includes results such as average time spent, page views, unique view, bounce rate and behavior flow giving a better idea of your website performance.
- Audience: this, in general, is the demographics of your visitors, telling you details such as their location, age, interests, language and the device they are active on. This information is important to generate better traffic as you may compare it with your targeted audience and know if it’s working out in your favor. It’s important to generate the right audience to the desired content.
- Possession: it helps you generate a report that leads you to the data on how your visitors are arriving at your site, through which channels.
Further more Google tools can be used in collaboration with analytics to help one connect to the better success strategy of digital marketing for your online site.
3. Google Keyword Planner:
Google keyword planner helps link up related search words for better rankings and approach, it acts as a part of Google AdWords to list keywords for PPC campaigns. It maybe generated through a phrase of product category, this in general at times is paid campaign to reach more audience with better keywords that are highly targeted.
It is further an advisory statement to use other keyword research tools in conjunction with Google keyword planner to get better traffic, to reach the minimum threshold. The search volume is directly dependent on the quality of words you use to drive your targeted audience.
4. Google Alerts:
It is an automated Google service that once you subscribe to, for your own traffic analysis it helps you generate automated content layout to help you manage the online stance. You may look at how you are performing and Google can send you reminder emails and alerts to keep you in a loop for activities that demand your attention.
Google Alerts is an important SEO tool that helps the initiators keep active while not ignoring any minor attribute that may matter. It notifies if the search terms that you used are actively shown on the sites and generating traffic or not. Further, if any site tries to link, or quote or even complain of you, Google sends a notification for you to look at.
This particular Google tool is one of the easiest to use with minimal to no maintenance. It’s a one-time job to put at terms what you want to be notified for and Google Alerts does the rest. For the newbies, it’s a great tool to be notified for brand mentions as that can give quick link building opportunities. As a diverse link profile helps one boost the domain authenticity while increasing the SE ranking.
5. Google Page Speed Insights:
Amongst many Google SEO tools, it is again one of the simplest and handy tools yet a fast and high performing tool for your website. As it helps you understand the performance of your website better, further leading you to the improvement factors to get authentic traffic with fewer bugs.
As the updates have improved the whole end user experience for both user and owner. It lets you have a real time view of how your site is being accessed and viewed. When you run this tool you get to engage as a visitor to your site to have a better overview of what maybe the kick-starter or the drop back to your site.
To use this tool, one shall simply input the URL of a site that needs a run test, to know how the speed performance is, Google analysis the traffic speed and site performance if its slow average or fats considering the mode its used at. The run test may vary for mobile and desktop users, thus Google page speed insight lets you have two separate metrics.
-FCP (first Content Paint): it’s the visual response from the webpage
-DCL (DOM content Loaded): it’s a metric report generated when the full page is loaded and operative.
After the metric report analysis, an SEO expert gets a better understanding of how they can speed up the loading time for the sites along with not compromising the quality. It is one of the main tools to help you speed up the whole ranking position as time is a valuable asset and the highly operative site with less bugs and high optimum speed generates more traffic. As with poor loading time the SERP rankings definitely suffer.
As a SEO beginner, the page speed is crucial for a lasting experience, according to a stats its generated that more than 53% of visits are broken down if the mobile sites take more than 3 seconds to open up. Thus this tool may come on handy to give a better first impression to the visitors.
There are many Google tools that an SEO beginner may incorporate to generate better traffic and rankings in SERP, it’s like using the digital strategies wisely to win the battles. Amongst many Google tools you may use them to run risk report and management information to handle the site load better. Above mentioned were some of the trusted Google tools that are easy to use and more over they are free of cost to help you make more money without paying in. being the SEO enthusiast it is now your core skill to judge which tool may work out the best for you to take the first initiative steps in the digital world to make a mark.