If you want to emerge as the most credible, trustworthy, and reliable service station in town, you must need to invest in online marketing in which the website is the most significant element that acts as a backbone of your online success. Without having a compelling, engaging, and effective website, you cannot make people believe that your services are best than others and why they should choose you. Well, that’s why most business owners in the automotive industry are switched from traditional to online marketing to obtain unlimited leads, sales, and conversions every day. In case you are wondering what elements collaborate to build an attractive website, have a look below.
At Hukumat Networks, we have a team of uber-talented web designers that have years of experience in designing service station websites for multiple businesses. Connect with us to know how a website works effectively for your services.
Why do you need the best website for service stations?
As we all know that having a website is extremely important for your online success just as you have a telephone number to interact with people. According to recent research, 7/10 customers expect businesses to have a proper website where they can find more details and service features about your business. but when they couldn’t find anything like that, they simply doubt your credibility and consider another source of help.
But on the other side, when you have a well-designed and compelling website for service stations, you can simply increase your credibility, convey information more effectively, outrank big competitors in the industry and advertise all your services more smartly.
As a result, you simply streamline the process of more leads and foot traffic every hour. Sounds interesting? Contact us to know what design fundamentals we incorporate for better results.
Web design strategies for service stations that give tons of visits and leads
Your service station website gives you more power to deal with customers and convert them successfully towards your business. However, if the website is incorporating the right strategies and design elements, then chances are, you are giving a more reliable platform to your audience that best reflects their needs.
Have a look at some strategies we incorporate that give tons of visits & leads.
SEO optimized content and structure
What happens when you have an attractive, charming, and wonderful website, but it fails to appear in search engine results? Your website will definitely be useless because it’s not showing up for relevant keywords entered by your audience. So, what could be the best possible solution?
A website with SEO-optimized content and structure. Yes, because when your website lacks some important SEO-friendly elements that guarantee solid rankings, then you just lose all the leads to the competitors because you are failed to show up in the searches.
That’s why, first of all, we performed detailed keyword research and then make a list of some long tail and competitive search terms to include in your website content so that we can give your audience a great experience among others in the industry. We make sure that your website features keywords in headings, description, content body, and all the subheadings.
After that, we focus on some technical SEO elements that equally contribute to the ranking of your sites like SSL certification, removal of bad links, and much more.
Responsive structure of your site
Another important consideration is the responsive design structure of your service station website. Because when your audience is failed to access your site using mobile or tablet, they won’t be able to learn anything about your services or effectiveness, and then eventually they consider a better source of help and information.
That’s the reason, we make sure that your website is responsive and loading perfectly across mobile, tablet, desktop, smart TV, and other related devices. With a responsive design solution, your audience won’t need to zoom in or zoom out the elements. Because the website could easily adjust itself according to the screen size of your audience.
The benefit to have a responsive design solution is increased visits, plenty of qualified interactions, and a chance to communicate with people across every location and browser. Therefore, our experts follow advanced mobile optimization tactics that make it easy for people to scroll your website without zooming anything. Above all, Google also prefers ranking the sites that have responsive design structure, because it tends to offer a high-quality experience to its audience while showing up the sites that are perfect from every aspect.
Fast loading speed
Nobody likes the website that takes time to load. Let’s take an example. You need the help of a service station for your vehicle, you searched online, and you have clicked the site that seems more relevant to your needs. When you visited the homepage, you cannot see anything because the site is taking more than 5 seconds to load. What happens with the user? They would feel irritated and frustrated and might leave the site without waiting for another second.
Hence, you have lost one qualified visitor. Now you don’t know how many visits you lose every day due to the slow loading speed of your site. Well, to overcome that situation, you need a website that loads quickly without keeping your audience wait. The ideal loading time is 3-5 seconds. If your site is loading between this duration, you can make the user experience successful and accomplished.
Therefore, we follow all the innovative page optimization techniques that include compression of images and other tricks to increase the loading speed. And after that, search engines would be able to rank your site high in search results as it has passed the criteria of strong user experience through lightning-fast speed.
SSL certificate for security
SSL certificate is crucial for the security of your website. By keeping that element in mind, we offer free SSL certification for your service station site so you could convert maximum visits into leads in no time.
With SSL, we activate HTTPS protocol to your site that makes your site free from all malicious attempts or hacking issues. SSL doesn’t only increase customer’s confidence, but it also improves your ranking and position in search engine results.