SEO has now become a crucial element for the success of your institution. Especially if you are running an institute that helps pursue student’s careers and helping them achieve the biggest milestones in education, then it’s time to rely on SEO techniques that help your website rank higher in search results while beating stiff competitors in the industry for competitive keywords.
Confused about how it works for your academy? Let’s get into more details by starting a conversation with our smart SEO experts who launch plans that help win more qualified leads every single day.
Why is SEO important for your academy websites?
Most people who belong to academies and related institutes often know nothing about the jargon and buzzwords related to SEO, so they don’t follow the methodologies that excel them in the online marketing world. However, the fact is, SEO is the only method that helps bring qualified leads and conversions in the long run.
It increases the number of students who can find your academy website easily in the search results, which means people who are relevant to this niche and looking for your help might find you at the top and convert instantly.
SEO is the method that helps you appear at the top when the audience uses the related keywords in Google. This proves if you are not considering SEO for your academy website, it’s hard to get in front of an audience who might become a small part of your education system. So, if you want to make the most out of your SEO campaign, it’s time to hire a company that offers results beyond expectations. Drop us a line and share your needs to get a consultation from the best SEO professionals.
Top SEO strategies for academies that are pivotal to your long-term success
Building strong SEO strategies for school guarantees long-term success and recognition and attracts an unlimited number of students and parents to your academy. To emerge yourself as a leader in the education industry, our experts follow some important and amazing strategies such as:
Thorough keyword research
Keyword research is the first and foremost step in the SEO campaign. Keywords are basically the small search terms used by your target audience to find desired educational institutes. These are the foundation of your SEO campaign that can make or break the strategy.
That’s the reason, we perform thorough keyword research and identify the right set of keywords as part of your strategy. Once we identify competitive keywords, we include them in your website content and other areas so your website can rank higher in search results in no time.
Our experts use several popular tools and software to identify the right keywords for your campaign. These tools help us select the search terms that are frequently used by the target audience. Besides that, we also tend to target long-tail keywords that consist of more than three phrases. Targeting those search terms is more beneficial than targeting short-tail keywords because those keywords are much specific in nature and easily help us identify the search intent of users.
SEO optimized content creation
After finding the right competitive keywords for your campaign, our experts use them in your content and create compelling and engaging articles around those keywords.
We make sure that the website content we create perfectly aligns with your educational goals while meeting student recruitment objectives. We have a team of copywriters who build professional, catchy, and SEO optimized content by incorporating long-tail keywords in website copy and articles.
This helps us rank your website high in search results in a short time. Other than creating content for the website, we also work on articles, blog posts, press releases, and other content material so we can build a great variety and help users meet multiple goals.
When we create research-backed content covering all the topics in the education industry, we position yourself as a leader in the education sector, which means you are the best opportunity for all the students who are dreaming of a bright and successful career.
Optimized for local searches
If your website is not optimized for a local student audience, then you are missing out on more than 70% of leads who might search for an academy near their premises.
With local SEO, we target all the location-based keywords that are used commonly by the audience who live beside your campus. For example, if they want to find an academy near to their home, they might enter ‘best academy near me’ or ‘academy for science and arts’.
By using these keywords, it’s more likely that they come across your website at the top because your academy website is already ranked on these keywords, using the latest SEO trends.
Our experts also create free Google my Business listing which means your website will pop up at the top with all the essential details such as operating hours, location, contact details, and other important features. We also list your academy in different trustworthy directories so most students and parents can easily find your details while searching for an academy.
Creating authority links
You must have heard a lot about link building or backlinking in SEO. This is the most useful and common technique that helps you build a strong relationship with other authority websites while sharing content with them.
Ranking without enough quality links is extremely hard, almost impossible. That’s the reason, we build thousands of backlinks for your academy site by associating your content with them and giving you backlinks, which increases authority in the education industry.
That’s why, we follow multiple important backlinking strategies such as content promotion, building internal links, writing testimonials, and performing other tasks that significantly raise the bar and position your academy at the top while beating other competitors in the industry.
When we create a lot of authority backlinks for your site, we make sure that it has a good position in the market, people consider it a credible source and want to become a part of your system that guarantees a bright future and success.