Why do schools need Digital Marketing?
Just like rest of the businesses, schools need to build their position in today’s changing digital landscape and be noticed by the target audience. Headteachers are indeed well aware of the significance of raising the school’s profile and adding to the school entrants. You need to understand how schools should make use of their website, social media and internet marketing to expand and strengthen the online presence and attract more entrants to the school in today’s competitive market.
Moreover, being a school owner, you are in dire need of finding ways to:
- Make sure that prospective parents find your school when they undergo a research process
- Understand that what information is significant for the parents
- Provide the right information at the right time and in the right place for the target market
- Differentiate your school effectively and stand out in the crowded market
It may seem to be a daunting task but it is not the case in fact. With appropriate digital marketing strategies, you can equip your school with all the tools that are needed to stand out the competitors.
In the following paragraphs, we will be telling you how you can do it:
Effective Website Design:
No one can deny the fact that a school’s website is an online shop. It is one of the ways to showcase the school to the external world. It is one of the ways to highlight the cultural image of the school in the eyes of the target audience.
A website is where the parents, as well as the local community, will be looking for the required information.
A website should be Welcoming and Engaging:
A responsive website is the one that is responsive, easy to navigate and pretty much engaging that visitors find it really hard to switch to a competitor’s site. Also, it should be mobile friendly. This means that the site should fit the screen of the multiple devices like mobile phone, tablets.
How can Hukumat be helpful?
We at Hukumatare aware of the fact that website designing and development is a collaborative effort. We gather a number of different skills as writing, designing, and coding. We are aware of the fact that your website is your company profile and hence we will present it at our best.
Marketing your school online does not start or end with the website. It includes school branding and its social media presence. With an ever-increasing number of people using tablets and mobile to browse online, you need to ensure that you are using social media to enrich the experience of online users. Social media in this regards serves to be the perfect medium in every manner.
It is one of the ways of two-way communication. Also, you can use social media to communicate with the parents, students and the local community. It will keep your school right in their eyes and hence whenever they will be looking forward to having school changed or anything you will be right there in front of their eyes.
Social media is the only strategy that offers several platforms to be a source of social media marketing. This includes Twitter, Facebook, Pinterest, Instagram etc.
How is Hukumat helpful in this regards?
We excel in having a team of social media experts. They are aware of the online browsing trends and hence we come up with the successful strategies that add to the image of your school in the eyes of your target market. We will not let you down in any manner.
Search Engine Optimization:
It has been revealed with the help of research that 78% of the parents decide the school for their kids once they are influenced by the search engines. Parents usually begin their search with the search engines like Google before stepping through the gates.
Online visibility of your school is indeed a significant part of your marketing strategy. Once you have a well-developed and designed website you need to get it in the highest ranks in the search engine so that your potential customers may have their eyes on you as soon as they begin with their search for a school in your area.
The focus of SEO:
The focus of SEO is usually to work with the relevant keywords and then get at the top position of the search engines. For instance, customers make use of certain words while looking for the school. So the content on the site must be updated on regular basis in order to be at the top of the search engines. As a beginner, you may start by analyzing the keyword of your competitor’s site.
Also, SEO facilitates in tracking the number of visitors that have been attracted via search engines.
How is Hukumat helpful with SEO?
Hukumat has a team of SEO experts to work on the relevant keywords and ensure that your school remains at the top of the search engines. It will not be the case with one search engine but all of the leading search directories such as Google, Bing, and Yahoo etc. Our biggest goals are to keep your target market well engaged and enhance the time that they usually spend on a webpage in order to dig out the relevant information.
Pay Per Click:
You might have seen that your target prospective parents will usually be in a situation where they would be relocating their families to a new area completely. This means that they will have to search for the schools having very little knowledge related to the schools in that area. They will begin with an online search to gather information. Developing a paid campaign in this regards is highly recommended.
How can Hukumat be helpful?
We excel in developing campaigns that are short-term and/or time-sensitive content. For instance, you arrange an open day or looking forward to promoting your summer school.
Phone Lead Generation:
Lead generation is the process to convert the motivated potential customers to be a qualified customer who actually makes an investment in your products and services. Gone are the days when leads were generated via emails. These days’ businesses make one to one communication with their potential customers. With phone lead generation you can always convince the potential customers that why they should invest in your products or services.
How can Hukumat be a lending hand?
We at Hukumat will be there to make sure that we take care of all your phone calls. We will forward the ones that we would think that would be qualified leads. You will not have to pay for all the calls that we take for you but only for those that actually become qualified and invest in your products and services.
At the same time, your CRM will be developed having customers of same interest. Even that free of cost. In other words, you will not have to pay any upfront cost. You will pay for what will earn revenue for you.
Hukumat not only offers astounding web designs but also offers attractive and successful digital marketing strategies. Stop worrying about how to strengthen your online digital presence. You can always call us at +1-716-222-2341 or writing to us at [email protected] and see how we can facilitate you.