Many schools and private institutions are beginning to realize that traditional and old methods are no longer effective to earn more qualified students and applicants for their schools. That’s why it has become important to shift to a more innovative approach where they can increase school enrollments every month. Following that objective, relying on SEO is definitely one of the smartest approaches today that increase the visibility of your school’s website in search engines while offering more visits and leads.
We have a qualified team of SEO specialists who implement reliable methods that can grow your online presence and generate smooth leads without paying a hefty amount. Contact us today to learn how SEO is the best method of growth.
How SEO is significant for school marketing?
With 70% organic clicks, SEO has become a fundamental method for your success. When you have solid SEO strategies in place, you can easily boost parental engagement with your school, build a robust local community as well as improve the ranking of your website in search results so it could be findable by all the potential students and applicants.
That’s the reason, it has become a key strategy that can take your school’s website to the next level while maximizing exposure and visits in a short time. Especially with techniques like mobile optimization, on-page & off-page SEO, you can get tangible results while recognizing yourself quickly in the industry.
Our experts run campaigns that give proven results and establish yourself as an authority in the industry. So, if you want to see the magical benefits of this technique, consult with our specialists, and let’s get a custom strategy to increase your online presence.
Top SEO strategies for schools that give brilliant exposure and quick ranking
SEO is the process of increasing the ranking of your site in search engine results while following different important practices and tips. Therefore, our expert team implements top-notch methodologies that deliver effective presence while beating all the other institutions in the industry.
Target relevant and long-tail keywords
Keywords are the most crucial elements for your SEO campaign. When people conduct searches in Google, they enter specific search terms to get desired results. That’s the reason, we need to identify those important keywords that can help your site appear in the searches when people enter those keywords in Google.
In order to target the right set of keywords for your SEO campaign, our experts’ compelling potential keywords to use in the campaign.
While considering different options, we mainly focus on long-tail keywords that are more specific to search results. These keywords basically comprise more than three words in a sentence. For example, a long-tail keyword could be like, ‘best schools in New York’.
Targeting such long-tail keywords are quite profitable for your campaign as compared to short-tail keywords that only comprise one or two words and couldn’t identify the desired search intent of users.
Since long-tail keywords are highly specific and describe the particular search intent of your audience, so we can easily identify the need and then make sure that your site appears whenever your audience enters related keywords.
High-quality and SEO friendly content
Creating effective, engaging, high-quality, and SEO friendly content is one of the important ways to drive immense visits to your site and increase the ranking in search engines. Our experts create compelling content enriched with competitive keywords, so we can share your knowledge and expertise and convert people for your school enrollment.
It looks like a valuable method to gain people’s attention who are interested to learn everything about your school.
Our content creators are focused to create versatile content for your site. We create articles, blog posts, press releases, descriptions, infographics, videos, and e-books so we can better give detailed insight into your value and traditions.
We create content that appeals to your audience and keeps them engaged in your site.
Our experts take this opportunity to share maximum knowledge about your institution and position yourself as a leader in your industry. The content we create for your institution build trust and make people feel more confident that you are the only option that provides the best solution. We deliver information that your audience is already looking for because we cover every topic in the industry that reflects your values, customs, and traditions.
Check page speed
Technical SEO significantly impacts the overall performance of your website. If you do not tend to optimize the backend sections of the school website, it would affect the way your site performs in search engines.
We make sure that your school website is running smoothly and efficiently on the backend, so the front end looks functional, attractive, and amazing. We cover all the important technical SEO aspects that have a simple influence over your site’s performance, like URL optimization or improvement in the site structure.
And the page speed is definitely one of the critical components to consider first.
Because the speed of your website identifies whether the audience will remain on the page and explore till the end or switch back to find another website for enhanced user experience. People do not wait for pages to load completely, especially those who are accessing your site from mobile. In fact, more than 50% of the audience leave the site if it is taking more than 3 seconds to load.
So, if the page loads slowly and takes more than 5 seconds, your visitors will leave the site immediately and find a better one to continue their research. However, this may increase your bounce rate that directly impacts the overall ranking of your site.
In order to prevent your schools from missing out on potential leads, our experts help you invest in page speed optimization. We follow a lot of innovative and smart tactics to improve the overall speed of your website, like compressing images, cleaning and organizing codes, reducing redirects, as well as activating browser caching.
We also focus on several amazing factors that badly influence the overall speed and performance of your website. By managing these aspects, we can ensure that your site is running fast and loading within the first 3 seconds.