Define a proper Motel Digital Marketing Strategy:
The motel owners or motel manages tend to overlook the prevalence of the digital marketing strategies. But it would be very right to say that this is the right time to take the right step in the right direction. Being a motel owner or a motel manager, you need to sit back, take a deep breath and rethink about your digital marketing presence.
Marketing of a hospitality industry or business is synonymous with selling chocolate bars in a shopping mall. Each and every person has different tastes. It cannot be denied that hotel managers these days are too much caught up with the buzz words and test trends such as Big Data and Content Marketing. This usually leads them to a point where their marketing budget appears to be too high however we see them having an automated phone or call centers working for them which is not the way to carry out activities in this way.
The focus should be your Guests:
Your focus should be on what your guests actually are expecting from you before they make use of your services, what information they would be looking for in order to make a decision in favor of your motel? It is all about making use of the right digital marketing strategy to grasp the attention of your target market and then reap the benefits.
Hukumat in this regards can be a great facilitation for you in every manner. We have a team of experts that are well known for offering strong digital marketing strategies designed to have the attention and eyes of our specific target market on you only.
Let us now talk about how it can be achieved:
Technical and Optimized Business Website:
It cannot be denied that people these days begin their search with the business websites. In other words, it is an admitted fact that a website is just like a virtual visiting card of your business. Therefore, it must have everything to present your business in a positive manner in the eyes of your target market. It needs to be technically sound and with this, we mean the following:
People these days tend to search for the required information on their mobile devices. They are no more dependent on their desktops for this. Hence your site should be responsive enough to fit the size of the screen in no time. The customers should not have to put in efforts to access the required information by zooming in our pinching the screen to make things readable.
Your site should be responsive enough to fit the size of the multiple devices screens. In case it does not happen your visitors will not take time to jump to your competitor’s site.
Easily navigated Website:
You need to have a business website that is easily navigated by the customers. If customers have to wait for long to be on the required landing page then it is your failure indeed. Customers must have easy access to the required information on your website. This is what makes it user-friendly.
How can Hukumat be useful?
We at Hukumat are well aware of the fact that a professional business website is a collaborative effort and hence we have a team of expert website designers and developers. They have already served different industries and have the experience of offering customized and technically strong websites for the customers.
Search Engine Optimization (SEO):
It is a process to bring your motel in the top ranks in all the leading serac engines like Google, Yahoo, Yelp etc. It is done by working on industry customized keywords and then see how to reach the target audience.
For instance, think of how customers would reach you while searching for the motels in your area. They might type “motels in your area” or “cost-effective motels in your area”. You need to be there on the top pages in the search engine. It has been proven via research that people tend to stick to the first page of their organic search. Therefore, no matter how strong systems you have at your motel, if you are not on the first page of the search engines then you are nowhere in the eyes of our target market.
To conclude, it is stated that strong SEO strategy is required in this regards.
How is Hukumat helping Business in this regards?
Hukumat has a team of SEO experts well aware of the industry related keywords. They develop digital marketing strategies to ensure that all the industry and business relevant keywords are properly used to be in the eyes of the customers. We will ensure that you remain at the top of the organic search of your customers.
Social Media Optimization:
There was a time when people and particularly businesses thought that social media is just a fad and it will go away in no time. However, the perception has now been changed and it is clear to everyone that social media will stay in long run.
It is one of those areas that amuse its users with more than one platform to market itself. With the social media users, the number increasing with everyday businesses cannot afford to overlook this digital marketing platform.
It needs to be clear in your mind that your guests these days are social and they tend to access their relevant information related to the motels on social media. They tend to seek references form their friends and family members. Having social media pages with all the details of what you offer to your guests will be the right way of getting the things done technically.
How Hukumat helps?
Hukumat has a team of social media experts who are well adorned with the skills to optimize your business socially. They are aware of which strategy to be used at what point of time to get maximum benefit out of it. So you will not have to worry if you are covering all the social media platforms or not. Your motel will be well optimized for all the social media platforms or at least where it should be present.
Phone Lead Generations:
This new way of lead conversions has proven it to be more effective than the email lead generation. It is a kind of communication where you get in to contact with your target audience directly. Talking to them one on one is a better way of responding to the requirements of your customers.
How is Hukumat useful?
We at Hukumat will take care of all the calls at your business number. We will forward the calls that we would think are motivated to invest in your services. At the same time, a CRM of the customers with similar interests will be developed for you free of cost. We will not charge you for all the calls but for the ones that are qualified only. This simply means that there will not be any kind of upfront cost. You can rely on us in every manner.
Hukumat is web designer, web developer as well as professional to offer highly strong digital marketing strategies. You can always call us at +1-716-222-2341 or write to us at [email protected]. We will amuse with the best we have.