SEO for Motels

Marketing your motel is tricky, especially when you have great competition ahead. All your tricks failed you and you are paying a lot to bring the right visits to your site. Unfortunately, this doesn’t do any good in the long run, because your competitors are growing while implementing strong marketing strategies like- SEO. Yes, SEO is the only method today that brings unlimited visits and leads to your motel website while ranking you at the top in search results.

At Hukumat Networks, we are committed to rank your motel site at the #1 position in Google for the most competitive keywords. Confused? Don’t be, contact our specialists today and learn how it works for your hospitality industry.

Why SEO services for motel are important for increasing more bookings?

In today’s modern age, having a website for your motel has now become an important need to attract tourists and visitors around your area. However, the real point of concern is, what if you have a well-designed website but still unable to attract people and convert them into your guests?

It’s an obvious element that your audience lands on your website through Google searches.  This means, the higher you rank, the more chances to attract potential visits. And to manage that efficiently, SEO is an important element that comes into consideration. Because SEO is the most effective strategy that brings fruitful visits and leads to your site in a short time and above all- without burning a hole in your pocket.

Especially when you connect with SEO specialists for motels at Hukumat Networks, you can get a chance to convert maximum people while increasing your motel bookings. Let’s explore further with our team of experts and drive more interested bookings now.

SEO strategies for motels that drive more tourists, visits, and guests every day

SEO is one of the assured methods to win leads and beat competitors, however, the only requirement is implementing the right strategies for your motel so you can drive more audience attention. Have a look at some important strategies that bring more tourists, visits, and guests to your location every day.

Start with keyword research

Keyword research is one of the most crucial factors in SEO. These are basically small words and phrases used by the target audience to find a motel on their premises. 

That’s the reason, to make the research process successful, we perform in-depth keyword research for your motels and make sure that we target competitive keywords used frequently by your target audience. 

We also make sure that our experts target long-tail keywords that comprise more than three words or phrases, for example, keywords like ‘cheap motels in New York’, ‘affordable motels for 2 nights’, ‘motels near airport’ and certain other keywords that are used by your audience.

After finding these search terms, we include them in your website content and different other areas so we can rank the pages in search engine results.

Our experts use several tools and software to identify the right set of keywords. These tools help us spot accurate search terms that can drive more relevant clicks and visits. However, we do not rely entirely on these tools, instead, we are also focused to perform manual searching and consider search terms suggested by Google. This ensures more accurate results, and we can easily target search terms based on the audience’s search.

Research your target audience

This is another critical step in SEO that defines the audience who is most interested in booking your motel. Our experts help you define who is your targeted group of consumers, what are their likes, and how do they book motels for their stay.

We also explore whether your target audience consists of millennials, leisure travelers, business travelers, or backpackers. Once we know your target audience, we think of what they are more likely to search while exploring accommodations for their stay. 

Your audience might use different keywords to find your resort, for example, ‘best motels in New York’, ‘motels near me’, and others.

When we target the group that uses these search terms frequently, we successfully create a list of people and then target more related search terms for finding the right people for your motel.

Optimization of content

According to a common saying, content is a king and SEO is a queen. This means the content is the heart of your website that makes or breaks the reputation of your site, if it’s engaging and SEO optimized you can surely rank the site high in search results. Besides, if your SEO strategies are optimized and targeted, you can make more improvements in your strategy.

So, let’s begin with the optimization of your homepage content. First of all, our experts add a highly targeted keyword in your main heading h1 tag.

After that, we add the same targeted keyword in the first paragraph of your website content.

The best strategy is to create the content of 1000-1500 words for your homepage by including the main keyword and relevant search terms.

With more and more SEO optimized and engaging content on your homepage, you can easily rank your site high in search results. The reason is, by considering that content, your target audience will be able to get all the information they are looking for so they can engage with your professionals. 

In addition to creating SEO optimized content for a website, we also develop articles, blog posts, press releases, infographics, newsletters, and other content material so we can attract your audience and provide them the best source of information. We tend to include a specific number of keywords in content that is more likely to rank in search engines.

This doesn’t only improve your ranking but also position yourself as an incredible source of information in search results.

Make the most of local SEO

Search engines have now opened wide doors to unlimited traffic to your site through local SEO. 

Yes, local SEO is the most important step that strengthens your overall SEO strategy. We help you make the most out of this opportunity by targeting location-based keywords for your motel.

We claim free Google my Business listing and make sure your audience can search you on Google and find you on maps along with all the essential details such as business name, address, contact information, operating hours, and other features.

With such a verified Google listing, you can easily engage people and help them get more information about your motel website.