Optometry social media services that raise awareness and reach more patients:
We spend plenty of time in sharing tips and highlighting eye care treatments for enhanced recognition. Still, most of the optometrists wonder why their practice needs to be spending a lot of time on social media as they think it’s only best for IT companies and other industries, but not suitable for medical and healthcare. Well, this might be wrong on so many levels as every industry needs to increase its social presence and leverage the benefits of increased brand awareness through social media.
At Hukumat Networks, we have a team of social media marketing experts who create a powerful brand voice by establishing yourself as a leader in the medical industry. Let’s find out more how we introduce your optometry practice to a massive audience and boost your profits faster.
Why consider social media marketing for optometry?
Social media marketing helps your clinic establish strong brand awareness and make your prospective patients well aware of your skills and capabilities. Our experts promote your practice on all the social platforms including Facebook, Instagram, YouTube, LinkedIn, and Twitter so we can interact with more and more patients and convince them to schedule a quick appointment.
With social media, we encourage your target audience to get a regular examination and motivate people to consult with the doctor as soon as they discover any eye-related issue. By maintaining an active social presence, you can get a chance to strengthen your relationship with old and new patients so you can learn more about their current health issues.
Still not convinced? Schedule an appointment with our social media strategists and learn how you can strengthen your patient base with effective marketing plans.
Social media strategies for optometrists to yield the best return on investment:
If you want to make the most of your optometry practice, its time to invest in social media marketing strategies that are structured to deliver high return on investment.
Choosing the platforms wisely:
In order to run your social media campaign successfully, we tend to choose the platforms wisely so we can connect you with the right people at the right time. To figure out the best social platforms for optometrists, we perform detailed research on your target audience first so we get you in front of people who are more likely to become your prospective patient.
Our experts figure out the right target audience by analyzing who is more likely to book an appointment by interacting with a large community. We prefer to use demographic as well as socioeconomic information so we can target people according to their needs, interests, and hobbies. This helps us understand who needs your help more.
Posting great content:
Once we select the most suitable platform, we create engaging and informative content for your social media pages. We prefer to share a variety of inspiring content that keeps your users engaged for minutes and they would love to schedule an appointment as soon as they come across your practice.
When we build a strategy for optometrists, we refrain from violating the terms of HIPAA and create content accordingly. Some social platforms such as Facebook and Twitter are comparatively flexible and more advanced than others.
We can easily post images, videos, articles, polls, and other materials to give the audience a chance to understand more about your practice. However, with Instagram, we have limited options to post content. We can only post photos and videos that can’t be shared more professionally.
Creating ad campaigns:
If you want to get targeted leads within hours, social media ad campaigns are the best to serve this purpose. Our experts create effective ads for your patients based on their demographics and preferences and target people who are already looking for your help. These ads best describe everything about your practice specialty and offer a chance to book a quick appointment for your eye-care needs.
We advertise your practice on all the platforms including Facebook, Twitter, YouTube, and Instagram that collectively generate leads from all the sources.
If you want to see the quick results of your social media campaigns, it’s important to post engaging content frequently. Your target audience and other businesses and people in your circle visit social media more frequently after every hour, so we post content to make sure they are viewing the information and acting accordingly.
We help you keep your optometry practice at the forefront of patients’ minds by posting interesting content regularly. When we post most frequently, we get them engaged with your social channels which in turn increases leads and conversions and sends positive signals to Google that you are the most beneficial source for patients and other users.
FAQs- learn more about social media marketing for optometry:
What are the benefits of choosing social media for optometrists?
Social media marketing offers a lot of benefits to optometrists such as increased brand recognition, enhanced lead generation, interaction with the target audience, and chances to strengthen the patient base.
Which is the most effective social media channel for optometrists?
All the social channels are effective for optometrists and contribute a lot in generating powerful leads. Hence, Facebook, Twitter, and YouTube are the most robust channels that generate quick results at cost-effective rates.
How long does it take to generate results?
It usually takes months in generating effective results. We start receiving leads and followers as soon as we establish campaigns, but if you want to create a powerful stream of leads, you need to wait for 4-5 months.
How Hukumat Networks make social media marketing easy for optometrists?
At Hukumat Networks, we have years of experience in managing social campaigns for optometrists. We have created hundreds of optometric leads in the past few years which makes us the best choice for your practice. So, if you want us to do the same for your clinic, contact us today, and let’s create a strategy that works for your optometry marketing needs.