18 million Americans visit an orthopedic surgeon every year for their knee pain issues. Still, you think it’s not vital for you to have a strong marketing strategy? Well, think again!
Did you know 1,75,000 hip replacements are performed every year in the US, and 3.5 million children get hurt during complex support activities? After analyzing these staggering numbers, if you still believe that your orthopedic industry has the least competition in the marketplace and you can only rely on word of mouth referrals instead of a strong online presence, then you are wrong!
At Hukumat Networks, we have a team of internet marketing specialists that help you grow your orthopedic practice and lay a strong foundation of success in the long run. So, if you want to how to reach more children and patients for their muscular, bone, and skeletal diseases, contact our team and get a custom orthopedic marketing strategy today.
Around 39,000 people and lots of other professionals work in the American Association of Orthopedic Surgeons, but most of them are not relying on any strategy hence using traditional methods to gain patients’ attention.
Well, traditional methods never work well if you want to increase the patient count and choose to become a leader in your industry. If you want to be contacted first and beat thousands of other orthopedic surgeons, it’s time to consider a powerful marketing plan for orthopedics. We create a well-designed orthopedic site that grabs maximum attention, apply SEO tactics for first-page ranking, implement PPC to gain several clicks and visits, and much more to help you raise brand awareness.
By successfully optimizing your online presence, our experts make sure that you stand out as a trusted orthopedic surgeon in the crowded marketplace and people love to contact you first among hundreds of others. So, if you are willing to become an authority in the orthopedic industry, contact us today and find how we are the best marketing company for orthopedic surgeons.
If you want to make the most of your orthopedic practice, you need to follow a strategy that explains why online marketing matters for orthopedics and how it offers most of the value to medical practices like yours.
Well, there are a lot of ideas and strategies that collectively give awesome results in a short time. But which strategy works well is definitely quite an important thing to consider. We have compiled a list of some important strategies that are more valuable for your practice and give exceptional results as you are expecting.
SEO for orthopedic surgeons is one of the most considerable marketing practices for orthopedic surgeons. The reason is, it helps you boost online visibility and improve rankings in search results for certain keywords used by your target audience.
Because the first page of search engines usually receives 92% of total traffic, and pages like second, third, and fourth might receive 12% overall. Thus, if you want to grow your orthopedic practice and to be found at the top of searches, it’s important to rank on the first page of Google that offers doubled traffic and increased recognition.
The most considerable aspect of SEO is the optimization of your content so we can add relevant keywords that best describes your practice. For example, we add keywords like “ruptured disk,” “shoulder surgery,” or “hip replacement surgery,” as these are the common issues experienced by every third person today. Thus, when your patients search for these keywords, they may find your site at the top and learn more about your practice.
Website design is another significant element in internet marketing as it encourages your audience to spend time in minutes and explore more about your services. That’s the reason, we are focused to build well-designed, organized, and high performing orthopedic website.
We also make sure that the design is easy to navigate so patients don’t get frustrated in finding their desired solution and bounce to some other similar website. Your orthopedic website will be fully functional, user-friendly, fast, secure and SEO optimized that will have an increased possibility to rank higher in search engines.
Our experts also add some engaging interactive elements on your orthopedic site that entice your patients to spend more time on-site and learn everything about your practice specialty. We also create video testimonials of patients and slide shows that display your clinical setting, staff, and other procedures for keeping patients on your site.
Social media marketing for orthopedics is the backbone of your orthopedic marketing strategy.
Social media channels offer a huge opportunity to build relations with old and new patients, and also provide some valuable tips, ideas, and solutions about your practice specialty.
Our experts use Facebook, Twitter, Instagram, YouTube, and LinkedIn to support your campaign. We share photos of your practice, staff, and overall procedures to make a good first impression on your patients. We also provide useful tips, ideas, and solutions on social media that can be shared with friends, family, and colleagues to solve their daily health issues.
Moreover, our experts run paid social ad campaigns that are targeted specifically on the relevant patient audience who are actually looking for your help.
PPC is one of the best marketing techniques that help us advertise your orthopedic practice on different platforms including Google, Bing, and social media. Our PPC experts for orthopedics create ads using a list of long-tail keywords like, “orthopedics near me”, which simply helps us seek people who are already looking for your orthopedic practice.
PPC ads for orthopedic surgeons usually follow a great bidding system through which we can choose how much amount we have to pay when someone clicks our ads. Now the biggest benefit of considering PPC is, we are only required to pay when our ads get clicked and not seen only, which means you are not required to pay to show your ad to people who are not interested in your help. Above all, we can control the timing and hours of ads for a specific geographic location.
If you are new to the marketing world, you must be wondering why it matters for orthopedic practices when most of the people already approach through referrals and other sources. Well, it’s not a long-term approach and you cannot rely on referrals for a lifetime. That’s the reason, internet marketing is important as it helps you connect with thousands of people simultaneously through an engaging website. After that, SEO and PPC collectively work to give increased leads and visits as soon as we launch campaigns. So, internet marketing is the cornerstone of your practice that offers a chance to establish a strong patient base.
In today’s growing digital era, internet marketing techniques play an important role in gaining recognition for your medical practice. It helps you reach people who are actively looking for your help on the internet. So, if you want to expand your reach further, its time to consider internet marketing services for orthopedic surgeons as it’s the only way to grab the maximum attention of your patient audience.
At Hukumat Networks, our team is here to create a custom marketing strategy for orthopedics that can help you achieve long term goals within a short period.
Contact our strategists today and learn how Hukumat Networks help you launch a perfect marketing campaign for orthopedics.