SEO for Charities

SEO might sound like another marketing buzzword that every organization considers operating in this dynamic marketing world. however, the fact is, only a handful of people know the importance of this strategy, how it works and what benefits it offers if implemented correctly in the long run. That’s why organizations like charity and nonprofits tend to hire agencies for SEO who have incredible knowledge and experience in running successful campaigns. Because the method doesn’t only help improve the ranking of the site, but also increase traffic, cashflow, and leads in a short time, without investing much.

Want to know more about SEO? Hukumat Networks is here to clear all the queries and confusions in your head. We have years of knowledge in running profitable campaigns for charities. If you expect the same, we are here to provide help!

How does SEO work for charity organizations and nonprofits?

With more and more people choosing online research for all the queries, it has become important to get active so that your relevant audience can find you easily. Especially if you want to entice maximum volunteers, donors, and supporters, then it’s important to show up at the top of the searches for all the keywords they are using in search engine results.

Let’s suppose if they use ‘donate funds to charity’ and come across your website at the top, then they would surely click your site and tend to explore further for their needs. Now if the site looks relevant to whatever they were searching for, they will contact your experts and inquire about everything in detail. This is how a competitive keyword help converts the right audience. And this is what we promise you at Hukumat Networks.

We target the right SEO keywords for nonprofits and charities so that you could interact with a maximum relevant audience. Contact us to know how it works for you.

SEO strategies for charity organizations that guarantee solid donations

No other marketing strategy can guarantee solid results, except SEO. This is the only method that provides free organic traffic that might become your long-term supporter in a short time. Here are the strategies we implement for your streamlined growth and valuable donations.

Target right SEO keywords for nonprofits

Keywords are the basic elements of SEO that are responsible for the success of your campaign. These are the search terms that are used by your audience for finding your organization in search engine results. And luckily, if the site ranks at the top, your audience will immediately click and land on the main page for more information.

This means targeting keywords can make or break your campaign. If you target the right SEO keywords, then chances are you rank high in searches even above your competitors. Therefore, we use different tools and techniques that give us accurate results and help us spot the best keywords to include in the campaign.

We make sure that we target competitive and long-tail keywords that contain more than three words. The reason is these keywords are more specific and defined in nature and it’s easy to rank them in searches. 

For example, keywords like, ‘charity organizations near me’ or ‘charity organizations in New York’ are more specific in nature. We can easily understand the search intent of users so it means we can target that specific group based on their searches. This means you can simply drive more visitors to your site through the right keywords.

Create SEO friendly and engaging content

According to an old saying, content is king, and we believe that it’s true. Because search engines want you to give right, engaging, and useful information to your audience without confusing or complicated navigations or content. 

That’s the reason, we make sure that your website incorporates effective, compelling, and amazing content while featuring keywords that are used commonly by your audience. We do not include massive blocks of content that create confusion or involve users in frustrations. Instead, we focus on creating bullets and short-form interesting content that inspires the audience and builds interest.

We present information in a much digestible way and provide something that offers great value to the audience. Therefore, our copywriters follow all the strategies and current writing trends to come up with something useful and reliable.

We also create a blog page on the site so we can publish articles to educate the audience about your charity organization. We include visuals, blog posts, and different content forms to make the site engaging for the audience. This helps us build interest and people consider you a more authentic and valuable source of information than others.

Provide the best user experience

Besides creating engaging content, we also make sure that we provide your audience the best possible user experience so that they believe in your credibility and effectiveness. 

Therefore, we incorporate all the advanced SEO practices in your site. We make sure that the site’s loading speed is great, and users do not have to wait for loading the page. We also ensure that the design is responsive, and people can access the site easily using mobile devices. 

Not only that, but we incorporate a free SSL certificate to your site that ensures maximum security and protection against malicious attempts. We also focus on implementing technical elements that further contribute to the success of your site.

With all such elements in place, we can ensure more visits, streamlined leads, and increased conversions every day.

Focus on local SEO

Local SEO is another important element that helps us target a local audience for your charity organization. We target location-based keywords in your content that specifically bring an audience from that location to your site. 

Besides that, we also create your free Google My Business listing so that you could appear in search results with all the information your audience needs such as location, website link, contact, and working hours. When your audience has that information, they can easily approach you and contact our professionals.

In addition to creating a GMB listing, we also set up detailed information on local online directories so that people can find out details about your organization when they want to donate funds for a specific cause.

Internal linking

When you link your website content internally to other pages on the site, your audience can easily discover different pages and helpful content on your website while showcasing Google that you care about relevancy and authenticity.

For example, if we create a blog post about tips for better fundraising, then we make sure that the page is linked with the service page on your website or linked with a homepage where we have discussed fundraising. This helps us give more insights into the specific topic and Google will consider you a more reliable source of information. 

The benefit is your audience will keep circulating on your site without looking for additional details from other places.