Did you know 67.9% of Americans have bought their own home in 2020? This shows that a staggering number of buyers are looking for apartments, plots, and homes every year in the US which means the real estate industry is booming and expecting to touch incredible heights of success. But if you are a realtor and your company is not visible online then you need to consider pay per click solution for immediate results.
We have a team of PPC experts for realtors who craft compelling ads that consist of title, description, headers, images, contact, and location. If you want to learn more details, contact our team today and get a custom strategy for your real estate business.
Why do realtors need a PPC campaign for growth?
50% of home buyers find their desired homes and plots online. This means the real estate industry is growing rapidly and inviting people to finalize deals according to their needs. However, your online growth is not dependent on only one strategy. You need to follow a number of marketing services for realtors that drive countless leads and conversions in a short time.
But the fact is, after implementing all the techniques, you still not drive fast as fast results as you are expecting, unless you consider pay per click campaign. This method helps you get potential leads as soon as we launch your first ad on search engines. When people search for a realtor or property-related concerns, they come across your ad and click to know further details. After that, they land onto the main page where they can decide whether to pursue or look for another suitable solution.
PPC strategies for realtors that close maximum real estate deals
Most people prefer to have a stress-free experience while buying a house for themselves. That’s the reason, they approach realtors so they can handle all the complicated property affairs on the client’s behalf. However, in order to keep you busy in such processes where you need to close deals for clients, it’s important to implement strategies that give exceptional results.
Keyword research
Keywords are the backbone of your PPC strategy- which are the basic search terms used by your target audience for finding a reliable property in town.
Our experts identify keywords that are most commonly used by your audience, and then we implement those keywords in ads. So that we can rank your company high in the search results. We consider using several tools and software that help us target the right keywords. Once we target those search terms, we can finally receive more targeted leads and clicks from people who are already looking for a realtor like you.
Just like SEO, we tend to target long-tail keywords that consist of more than three phrases. These keywords are more likely to bring relevant clicks because they are more specific in nature as compared to short-tail keywords.
Creating Ads
Once we identify the right set of keywords, our experts create ads for real estate.
The ads consist of title, description, headers, images, contact, and location information. Our experts create compelling ads equipped with competitive keywords which make sure that the ad will be seen and clicked by various targeted customers.
Building an effective landing page
Once your audience clicks the ad, they land onto the next destination called the landing page. Our experts create an effective landing page that truly reflects the content of your ad. This defines everything about the business and persuades the audience to consider your service.
We also create an effective call to actions on the landing page such as ‘contact us’, ‘schedule a consultation’, ‘buy now’, and many more.
Bid management
Bid management is another important step that helps us bid on the most competitive keywords. A bid is a specific amount that you need to decide when someone clicks your ad. You can set a flexible bid amount based on your needs.
Once we decide the bid amount, you need to pay the same amount whenever your audience clicks the ad.
After analyzing the results, we can also change the amount and see what other figure suits your marketing needs.