If you are running your own hotel, there is one big question most of the hotel owners confront every day; how to make sure that your hotel comes up at the top when people search for a hotel in search engines? Well, the answer lies in PPC, as discussed above. But the point is, is that even possible in such a competitive industry? Yes, because if you are implementing PPC advertising, you can easily beat all the competitors in the industry in no time.
At Hukumat Networks, we make sure that your hotel pops up every time in search results when your guests look for a luxury hotel for their stay. If you are interested to know how it works for your business, connect with our team, and get detailed information.
How do PPC services for hotels work in a competitive industry?
PPC advertising is a paid ad posting solution for search engines like Google, Bing and Yahoo, and social media networks. Like if you have searched something recently, you will find a lot of websites in the searches one after another. But the results you are seeing at the top, are usually tagged with the word ‘ad’. This means these are the paid PPC ads that are more relevant to your searches.
Now, these ads are generally triggered by all the keywords your audience use for finding the relevant results. PPC strategy is all set up on keywords, these are the heart of your campaign. If you are targeting the wrong keywords, you might not be able to place your ad at the top.
So, if you want to rock your campaign in such a competitive industry, contact us today and learn how to engage more people through your ads.
An effective hotel PPC strategy that triggers maximum views and clicks
When it comes to creating a triggering PPC ad for hotels that can convert leads into lifelong customers, you need to have a perfect strategy that helps you achieve all your objectives. Therefore, we implement solutions that help you create an effective campaign for hotels.
Build a compelling ad
Building a most compelling ad is the first part of your PPC strategy. That’s why we make sure that your ad is engaging enough to convert visitors into guests. So, the first part is creating a catchy title. We tend to create a short, precise, engaging, and meaningful title that discusses the overall objective of your campaign.
Other than that, we are also focused to build a detailed description equipped with strong call-to-action buttons. We highlight the specific part of your hotel deals so we can draw maximum traffic and clicks from the right audience. For example, ‘last-minute rooms’ are available at a 30% discount. This type of attractive ad description may inspire the audience and compel them to check the ad.
Create an effective landing page
Your landing page is a final destination page that guides your audience about their search query and offers a lot of details about the hotel, services, and booking procedures. The landing page could also answer some common questions, such as what amazing facilities you offer to the first 10 guests? Questions like these triggers more clicks and views as compared to the random ad that just promotes your business.
That’s why, we make sure that your landing page is attractive, engaging, and reflects your hotel services so you can gain maximum bookings every day. We also add a compelling call to action on the landing page such as ‘book your reservation now’, and ‘click here to book a room’.
Set up a budget
Now, most of the PPC channels give you a detailed insight into what budget you should set for the campaign. However, our experts help you set flexible amounts that could bring valuable leads. Due to the most competitive nature of your industry, we target keywords that are a bit expensive than others.
If you want to stay within your budget limits, we start from the small and then gradually move forwards towards the big amount.