Search engine optimization is one of the most reliable marketing techniques that help people find your resort website at the top of search engines. While ranking at the top, you even have a chance to boost credibility, earn more revenue, enhance your brand awareness, and get valuable leads & conversions in a short time. The reason is, more & more people consider the methods of direct online booking by visiting the website, which makes SEO is the most significant element for your site. Without being ranked on the top, you can never attract people who are interested in your services.
At Hukumat Networks, we have an expert SEO team that implements innovative methods to exceed your expectations and bring your website to the first position. Contact us to know why it’s helpful for your resort business.
How Resort SEO can benefit your growing business?
SEO is the only method that can help boost rankings in Google and other search engines for some most competitive keywords that cannot be targeted with any other method.
The reason to consider SEO for your resort website is, if you rank at the top three searches in Google, you may get more than 50% of visits and clicks. The higher your website ranks in searches, the more chances to connect with a potential audience who might consider your services. While appearing high in the searches, you can also boost your credibility and earn more return on investment in a short time.
So, if you have just launched your business and waiting for prospective guests for your resort, it’s time to rely on result-oriented SEO techniques for ultimate conversions. Give us a call to learn which methodologies can give productive results.
Drive relevant traffic to your website with SEO strategies for resorts
Applying common SEO techniques for your resort website is a no-brainer, but figuring out which method can score more conversions and leads is definitely a professional task. Here is a brief review of all the methods we apply that can bring more relevant and permanent traffic to your site.
Find the relevant search terms
The first and foremost thing in SEO is- keyword research. Finding the competitive search terms that are commonly used by your audience is actually the backbone of your strategy.
With the most efficient keyword research, you can easily figure which search terms are used by your audience for finding your resorts. Our expert team uses a lot of tools and software that help discover relevant keywords for your resorts.
After finding out the best terms, we incorporate them in your website content and other areas so we can rank your website at the top while addressing user’s concerns through informative content.
Besides that, we are also focused on local SEO methodologies that bring your website to the top of map searches. We create free Google my Business listing that showcases all the information regarding your business such as operating hours, service details, website link, contact, and location details.
This makes it easy to connect with the people who are looking for a resort in some specific area.
Create SEO friendly content
When it comes to creating content, it becomes necessary to craft engaging and SEO friendly content by properly implementing all the keywords we need to target that can address people’s concerns.
For instance, most people want to get details about the deal they select. They want to know what benefits you could offer if they book your resort and what are dining options available at cost-effective rates. Therefore, our expert content team works in collaboration with SEO experts and create different pages on the website so we can address these basic concerns. We also add a section of frequently asked questions so people can find all the answers they have in the mind.
The addition of attractive photos and videos is also a great tactic to spice up the content marketing strategy. Because these visuals offer great insight into your resort as well as encourage more people to book your services.
Optimization for local keywords
When your audience search for resorts, they want to find the best place in their desired location. So, this means it’s quite essential to optimize your resort website for location-based keywords.
We can help you manage this by including all the location-based keywords in your website content and articles. After that, we register your business on Google Maps so we can claim the listing on Bing, Yelp, and Google My Business.
Now when people search for a resort in their particular area, they will be more likely to come across your website at the top of the searches while making it easy for people to choose you over other competitors in the industry.
Did you know more than 60% of searches are performed on mobile phones today? It has also been estimated that around 40% of the bookings and reservations are confirmed on mobile devices in the last two years.
That means, if your resort website is not well-optimized for mobiles, you must be missing out on several incredible leads.
Mobile optimization makes sure that your resort website will look great and show amazing performance across multiple platforms and devices such as tablets, laptops, and mobiles. However, people prefer mobile bookings because most of the travelers are always on-the-go, so it would encourage the audience more while looking for resorts on a mobile phone.
Post online reviews
According to recent research, approximately 90% of people said that they check online reviews before purchasing anything or considering any service.
Though your resort booking is quite different than an e-commerce store, but the fact is, online reviews still matter and have a big impact on whether your audience is interested to book your service or not.
Moreover, if you have a list of positive online reviews, it may affect your website ranking in search engines. So, in order to bring more visits and leads, our experts encourage the audience to post positive reviews and feedback on your site and social platforms.
Not only that, but we also have a custom reviews management system through which we post all the engaging feedback that persuade people to choose your services.