Web Design for
jewelers

If you are a jeweler, you must want to show trendy and delicate pieces of jewelry through some platform that can attract more customers to your business. So, whether you want to run an online jewelry shop or have an offline location, without a functional website, you cannot generate potential leads or convey the right kind of message.

At Hukumat Networks, we make sure that we are delivering the best user experience by not stealing away the glory of your products, hence make them look more stunning and gorgeous. Learn more about why you should invest in jewelry websites for quality lead generation.

Why do you need a website for the jewelry business?

If you are running your business for years, you may not have realized that you need a proper website to grow, especially if you have a physical store setup running on word of mouth referrals. Then there is no need to have a website. Right?

But now the time has changed and technology has become advanced. People make their research online and prefer visiting a website to have a look at your jewelry products. If they like any item, they would immediately place an order, hence they don’t need to visit a storefront. 

That’s the reason if you want to grow your online reach and convince people about the credibility of your products then having a website can work wonders. It truly represents your online business, products, and everything that can give a positive impression of your credible jewelry store.

In addition to having a website, you can easily provide all kinds of relevant information your audience is looking for before visiting your store, information like operating hours, product details, location, and everything that could help buyers.

Jewelry web design practices that double your sales and lead

Now that you have got an idea about why you need a website for a jewelry store, so it’s time to get an understanding of some popular jewelry web design practices that can double your sales and conversions in the shortest possible time.

Clean and attractive layout for jewelry

When it comes to your jewelry website, distractions are quite a bad idea. Because you are spending thousands of dollars on your intricate products, so we must not allow even the smallest distraction that could pull all the potential customers away. 

In order to more online customers and engage potential leads for your jewelry products, we make sure that your website is clean, user-friendly, and has a simple layout. We put focus on creating clean and attractive background colors such as yellow, off-white, light brown, and grey with easy to understand navigational options. 

In addition to focusing on layout, we also make sure that we are using high quality and real photos to give a realistic experience to your audience. So that when people click on product pages, they focus more on product specifications and purchasing options.

Addition of quality images and call to actions

Your website shouldn’t only contain all the attractive photos of jewelry, we also need to add a strong and compelling call to actions that change your customers’ thought from ‘this is good’ to ‘how can I buy that?’

One of the most amazing ways to do that is, adding motivational images with price details and some distinctive features that make the product unique and special. Most of the websites display large banner ads and use stock images on their landing page. However, we do not follow this practice. Instead, we take high quality and real photos of your jewelry products where a happy couple is exchanging wedding rings or a model wearing a bright & attractive necklace. 

After that, we couple all these images with a compelling call to actions so that your customers won’t be able to resist the moment they land on your page. 

We use the call to actions on all the product pages and in shopping carts. Instead of using bland words like “contact us” or “buy now,” we focus on adding more inspirational CTAs such as, “Get a unique ring for your partner today” or “click here to schedule a consultation with our expert”?

This helps us engage customers on your website and help them make the right decision. 

Mobile-friendly design

You must know that more and more people use mobile devices to make online research or for finding the perfect product for their needs. This means they are more relying on smartphones as compared to desktops. 

Now, this also applies to online jewelry shopping. Today, a growing number of shoppers use mobile phones whenever they need to buy or search for a reliable jeweler in town.

Because of its tremendous popularity, it has got necessary to design your jewelry website according to today’s advanced mobile optimization standards.

Our experts make sure that your website is compatible with all the screen sizes and the audience is not required to zoom in or zoom out to check more details on the website. Because if the website requires some pinch-zooming and scrolling, you won’t be able to attract customers as they would feel irritated due to inefficient user experience.

Easy structure and navigation

Finally, we make sure that your jewelry website has proper structure and navigation. Whether you are operating online or have a physical store, we make sure that when shoppers visit your site, they have a smooth experience with easy navigation. If they feel confused or scattered, they won’t make any purchase and hence move to another website for a better experience.

We create separate pages and categories on the menu bar for rings, necklaces, earrings, headbands, bracelets, and other items. Under these categories, we make subpages so that we can easily direct customers to the relevant page they are looking for.

In addition to that, we also implement proper links and pages on the menu bar and display all the information such as contact, email, location, and other details at the forefront. Because when we don’t place this information on the header, your customers would need to struggle in digging contact numbers or other details- which might irritate them and they decide to switch.