When people face any serious medical or healthcare issue, they tend to find help from three sources- a recommendation from other medical specialists, consider friends & family’s advice or explore the internet to find the best specialist. Since the internet has now become a major source of information, orthopedic surgeons should also discover ways to strengthen their online presence so they can connect with the patients who them the most.
Well, if you have the least ideas where to start, we can help. At Hukumat Networks, we have a team of website designers for orthopedics who can help you build an amazing and eye-catching orthopedic website that easily generate leads into patients in no time.
Orthopedic website design that garners sufficient share of prospective leads
Your orthopedics website shouldn’t only have a strong aesthetic appearance, but also created with the perfection that can easily sustain a strong online presence as well as garner a sufficient share of prospective leads. With a decade of experience and hundreds of medical websites launched, our team is here to deliver a website that is perfectly optimized for awesome growth.
By employing Hukumat Networks professionals and their solid web design strategy for orthopedics, it’s easy to streamline your daily operations, boost your practice, and increase revenue and profitability in a short time.
Moreover, our experts follow comprehensive orthopedics design solutions through which they easily drive patients to your orthopedic site. Once we receive patients on your site, they would see multiple design elements that help them easy to scroll, navigate, and find relevant information. Our experts know how to create custom, engaging, and functional websites with effective calls to action that further guide patients about the next step you want them to take.
Web design strategies for orthopedics that increase engagement and conversion goals
If you belong to a medical and healthcare industry, you must understand that no two practices are alike. Each practice has its own strengths and significance which cannot be compared to another practice. By keeping this element in mind, our web designers come up with an effective and engaging design that differentiate your practice from others in the same field and help you become a leader in the industry. Our experts follow strategies that appeal to several patient groups.
Keeping it simple and attractive
When your patients visit your orthopedic website for the first time, they must have clear ideas about to find on the page according to their needs. If they find too many long paragraphs of content or collection of useless photos, it would be impossible for them to find their relevant information. That’s why our experts tend to create simple, beautiful, attractive, and easy website design.
By following innovative practices, we come up with a design that converts patients as soon as they land onto your website. Our experts create engaging visuals, compelling paragraphs, easy navigation bar as well as other content on the page. To provide more convenience and ease, we break the text into small paragraphs and add headings in between that make it easy for readers to scan.
Using responsive design
Your orthopedic patients may use several devices for browsing your website. However, one design won’t look the same on all the devices due to their different screen sizes, so our experts’ design websites by keeping different screens in mind. We customize your website for different screens such as mobile, tablet, and laptop, so your patients don’t need to zoom in or zoom out to read significant details and the content looks adjustable according to their screen size.
Thus, our experts follow all the tactics that give responsive design and customize the pages according to multiple screens as well as easily load on several devices.
Use of attractive visuals
Attractive photos and videos contribute a lot to increase the engagement of your orthopedic website. We believe that the site with visual content has a lot more capability to engage the audience as compared to the one that only depicts text and long paragraphs.
However, it’s also the fact that a lot of images and videos may distract your audience from the core content and they find it harder to understand the real purpose of your practice. That’s why, our experts create a balance between videos and images, but avoid overdoing it to stay audience into the site.
By adding photos and videos, you might feel that your home page is looking more colorful and interesting than before. These visual elements add life to your website, especially an introductory video that can double the interest of your audience and they may believe in your practice more.
We create websites by keeping certain goals in mind, whether your purpose is to increase leads or encourage people to make an appointment for their orthopedic needs. It always takes some time for patients to make a call or visit your clinic, in fact, many of them usually forget the details as soon as they close your site. That’s the reason, our experts tend to create an interactive website that doubles patient engagement as well as boost conversions.
Our experts create interactive appointment forms so your patients can easily mention significant details and highlight their medical condition. We also incorporate several effective calls to action buttons that help patients to schedule appointments and request referrals.
Page speed optimization
To streamline easy browsing and giving enhanced user experience, our experts follow advanced page speed optimization that delivers fast and high performing orthopedic website. Because if your website is slow and taking more than 5 seconds to load, your visitors might lose interest and immediately press the ‘back’ button to switch to another site.
That’s the reason, despite all the images and videos, our experts create a website that loads between 3-5 seconds which encourages long stays and enhanced visits.