If you a web hosting company, you may have the least knowledge about online marketing strategies. That’s the reason, you feel overwhelmed when you first enter this online marketing world because there are already a lot of channels and marketing tricks that offer guaranteed success and growth in a short time. That’s where you need a professional marketing company that has years of knowledge and experience in managing online marketing for web hosting companies.
At Hukumat Networks, we have a team of specialists who create results-driven marketing plans for your business that helps your company touch new heights of success. Give us a call to learn how this benefits your small business.
Why do you need web hosting marketing ideas to remain competitive?
Web hosting is a very complicated industry, and also a little challenging to manage, especially for people who are not much tech-savvy. Once you have managed to set up all the infrastructure and done with your website, then it’s a great time to spread most about your company to the right ears.
Web hosting companies can harness the power of all the popular marketing techniques in order to promote their services to the relevant audience. Some important marketing strategies such as SEO, PPC, website design, social media marketing, and the website design are just the names of a few methods that help grow your business.
So, if you think your business could also leverage the power of these innovative marketing solutions, you could discuss your business objectives with our team at Hukumat Networks and let us create a plan that suits best your web hosting company.
Custom web hosting marketing strategy to improve your sales & conversions
Improving your sales and conversions is not an easy job especially if you are not implementing the right web hosting marketing strategy. Have a look at the custom plans we create for each client and learn how these strategies are beneficial for your business.
Website design
Your website is the most significant part of your web hosting company. It acts as your online home where your potential audience will land onto get the relevant information they are looking for. In most cases, websites set the first positive impression of your business that helps you get targeted clients and earn maximum recognition.
Since most of the marketing campaigns are designed to deliver targeted visits to your website, so if your website is not engaging, all the customers may switch back and turn to your competitor’s website. This means your website must be relevant to their needs, fully-functional, attractive, and reliable which makes people believe that you are the best service provider in town.
If your web hosting website is well-designed, it could make people stay longer and explore different pages according to their requirements. According to the research, 94% of the audience mistrusted a website that failed to deliver the best user experience.
So, we make sure that your web hosting site is secure, fast, SEO friendly, and functional that converts random visits into strong targeted leads.
Search engine optimization
Your web hosting site is one of the best marketing tools- only if your relevant audience can find it easily.
Now the most reliable way to make it happen is, utilizing search engine optimization solutions. When you invest in web hosting SEO, you can significantly improve the position of the website and help it rank higher in search engines for specific keywords used commonly by your target audience.
Keywords are the backbone of your entire SEO strategy. It functions on incorporating relevant keywords about your business so that when people enter those keywords in Google, they find your website at the top of search results.
We help you identify some top SEO keywords for web hosting companies by using different tools and software. This helps us spot those search terms that are used by different people for finding your company. When we successfully target them, your company ranks at the top. Once we identify keywords, we use them in your website content and other areas which ensures that the website would get the first position in Google in a short time.
Pay per click
PPC for web hosting companies is one of the most reliable advertising methods that help you create ads for search engines for the most competitive keywords. While search engine optimization helps you score top ranking through content and other optimization methods, PPC helps you pay a specific amount for ads that are equipped with several competitive keywords.
Since PPC is a complicated advertising method, you need the help of professionals that help you set up an account on the Google AdWords platform which is definitely the most useful place to start your campaign, because it helps you post ads easily by keeping certain considerations in mind.
PPC follows a bidding system through which we can simply choose some targeted keywords, and then compete against different advertisers who place ads for the same keywords in search engines. If the bid amount is higher than other advertisers, then we get a chance to place the ad at the top even above the organic listings; and when people click the ad, you are required to pay that specific amount.
The best feature is, you don’t need to invest in people who are not interested in your services. You are just spending money on people who are more likely to click and buy your services.
Social media marketing
In addition to increasing leads and conversions for your web hosting business, you have a chance to boost your recognition in the industry through social media marketing for web hosting companies.
Social media marketing is one of the most meaningful strategies that allow you to increase your fan following and spread more noise about your services. Our experts help you set up profiles on several popular social media channels such as Facebook, Twitter, Pinterest, YouTube, Linked In, and Instagram. Once we create profiles, we build a solid content posting plan and analyze how to generate more engagements and conversions.
Moreover, we also build custom social media advertising campaigns for web hosting companies. We post ads that define your services and engage people based on their preferences. These ads are most likely to engage people who are already looking for your services. So, you can surely get clicks from interested people who might become your regular client in the future.