Did you know 94% of diners prefer to check online reviews, ratings, and reputation before finalizing a restaurant for their meal? These searches are made by the hunger-fueled audience who just want to search for a restaurant that offers a fine dining experience at cost-effective rates. But the question is, how would you convince your diners that you are the best restaurant that fits well according to their needs? That’s where you need the help of pay per click advertising.
With the PPC method, we create ads for search engines and pay them to appear the ad at the top of the searches while targeting the most competitive search terms used by your audience. Learn more or keep reading to know the benefits of PPC.
Why pay per click for restaurants is an important investment?
Before choosing a restaurant for their meal, people conduct extensive online research and check out the food quality, restaurant environment, menus, special items, and rates through online reviews and ratings.
Now the majority of these searches begin with search engines. When they search on Google while entering relevant keywords, people don’t go past the results and prefer choosing the top three services that look best to their needs. Fortunately, if you are one of those top searches, the chances to connect with qualified customers increase and you can simply book more orders and diners every day.
We launch profitable PPC campaigns by considering budget and competition. With a professionally launched campaign, you can easily beat big restaurants in the industry and get a top spot in no time.
Give us a chance to make that happen with effective PPC strategies. Call us today and get a strategy to kickstart the process.
How we launch the best google ads for restaurants that convert?
When it comes to launching an effective PPC campaign, we need to take care of certain elements so we can create the best ads that outrank your competitors in no time. Have a look at the process we follow to launch a successful PPC campaign.
Create mobile-first campaigns
Did you know 70% of food searches are usually taking place through mobile devices? This means if your campaign is not optimized for mobile users, you are missing out on more than half of the audience that can become your regular customer.
To run your campaigns more effectively, our experts include a click-to-call feature on every ad we launch. It simply enables people to click your contact details and then calls connect automatically when they press the call button.
That’s the reason, we make sure that the ads are compatible with your mobile devices and people can easily access them wherever they are. We also make the ads look responsive so they can look and function great.
Focused on long-tail keywords
Food keywords usually cost less than others in the industry. However, they could be still costly if you choose the wrong keywords.
That’s the reason, we perform detailed keyword research and identify some top keywords that are used by your audience and have high search volume with low competition.
We often target long-tail keywords that comprise more than three words. The reason is these keywords are more specific in nature and describe the right user search intent. Above all, these keywords are easy to target and bring the most attention and clicks from the relevant audience. We also include location-based keywords in your ads so that people who belong to a specific vicinity can come across your ads.
After finding keywords, we include them in the title, description, and headings of the ad.
Create optimized landing pages
To drive more effective results through your PPC campaign, we create engaging landing pages that convert people once they click the ad.
We make sure that your landing page possesses maximum information about the ad and also reflects the content of your ad so that your audience finds it interactive and performs the desired action.
We create headings in your ad and also include a relevant call to action which could be a simple sign-up instruction, coupon downloading, order placing, or anything else that caters to your specific campaign goal.