No matter what service specialties your hospital holds, your website and its SEO are the most critical tools to move forward and outrank your competitors. Because we believe, to show up your practice in natural search results definitely offers a great edge on competitors and help you win the trust of your targeted patient audience. But how would you make this happen in the extremely competitive medical & healthcare industry?
At Hukumat Networks, we have a team of SEO specialists for hospitals that help you create powerful SEO strategies that can help you appear at the top of search engines for some most competitive keywords. Speak up with our strategists and find out how we are the best SEO company for hospitals.
SEO is probably not a one-and-done strategy, its an ever-evolving solution that helps you grow your facility and increase revenue growth by 70% within a few months. With the tremendously growing popularity of the medical and healthcare industry, marketing techniques like SEO are also creating a great buzz in the online world and becoming an essential need to grow in today’s fast-paced era.
By keeping all these elements in mind, our experts create a super-effective SEO campaign for hospitals that ranks your site at the top of searches within weeks. We analyze your competitors and perform detailed research on your industry so we can create a campaign that stands you out from the rest. From SEO optimized content to natural backlinking and local search optimization, we make sure that we follow all the innovative procedures and come up with a result that you have been dreaming of.
So, if you want to experience the benefits of increased ranking and maximum revenue generation, contact our experts today and let us create an SEO roadmap for long term outcomes.
SEO strategies for hospitals that encompasses the best ranking-formula
There are no golden tricks or short-cuts to dominate search engines, you always need a proven ranking-formula to yield exceptional results. At Hukumat Networks, we have applied that formula on 5-6 healthcare industries, and guess what? It helps us maintain an 80% customer retention rate, as the client experienced explosive growth in just a few months. Let us give you a brief overview of our SEO strategies.
Lead generation through backlinks
Lead generation has always been the favorite tactic of SEO experts as it creates sound recognition in the marketplace and increases the authority of your site in search engines. That’s the reason, we put this at the top of the list before continuing with your SEO campaign.
Our experts begin the process by targeting competitive keywords that already has a great history of unlimited conversions as they have been used frequently by the patient audience.
After that, we create a powerful content strategy with efficient incorporation of those significant key phrases. Our experts create keyword-rich content and add those keywords in title, descriptions, headings, and URLs.
When relevant people in the same industry discover an engaging content consists of articles, press releases, and blog posts, they give you a link back from their high authoritative site, which in turn increases your ranking in search results. This further leads to more patients and sparkling traffic growth within a short time.
SEO optimized content for hospitals
By creating SEO optimized content for your hospital’s website, we help you become the most authoritative and trustable figure in the medical industry. Our experts create engaging blog posts, articles, press releases, infographics, videos, patients’ interviews, discussions about hospital staff and procedures, achievements and patient testimonials as well as latest trends and complete details on the healthcare industry.
We believe that some critical medical conditions and their symptoms have been the most frequently searched topics of discussions for the audience, thus, our experts tend to add extensive content details on your hospital website that can never be overlooked while encouraging more visits and conversions.
We also understand that vast content details can simply make your website extremely engaging, informative, and interesting for people and they love to spend more time exploring different health topics. Besides that, it also helps search engines to analyze what your site is exactly about and why it should be ranked on the first page for relevant key terms.
Local SEO campaigns for hospitals
Local SEO campaigns support the overall strategy of your hospital’s SEO. With local SEO, we help your nearby patients to find your hospital quickly while entering some related keywords to your facility.
Our local SEO campaign experts set up new campaigns or fine-tune your existing strategy to rank you higher in search results. We create free Google my Business listing that increases your ranking in map searches and offers complete details such as contact information, practice specialty, and location details.
Moreover, we also increase your visibility by listing you on Yelp, Bing, and Yellow pages so you can rank well for location-specific keywords. For instance, if someone is located in New York and want to find a nearby hospital, he will use ‘hospitals near me’, and eventually come across your site at the top of searches with proper map and location details.
Having a responsive or mobile-friendly website for hospital industry is the most essential factor for your website optimization, which is especially important for the healthcare and medical industry where patients are seeking some immediate health information to cure their illness using a mobile phone instead of a laptop device.
According to stats, 45% of patients schedule their appointments using the mobile phone after coming across a relevant hospital for their health needs. This signifies that a mobile-friendly website is an ultimate need of every industry as it helps more and more people to schedule a quick appointment. In addition to its ease and convenience, a mobile-friendly site is also more likely to rank on search engines due to its design and overall optimization solution.