With the rapid increase in technology and innovation, more and more people search for apartments using search engines. They tend to find a place that is according to their needs and offer more benefits & privileges. That’s why, if you are an apartment dealing professional, it’s important for you to get found online and discovered by potential clients whenever they search for rentals, otherwise, you would be missing out on several reliable leads. But how do you make sure that you are showing at the top of searches when people search you online?
With search engine optimization, our experts help you rise at the top which leads to unlimited clicks, visits, and conversions. We implement several strategies to deliver strong recognition and good ROI. Speak to our strategist to get an overview of the complete process.
Boost your website traffic with SEO services for apartments
If you have just launched your property management business, you have a long way to go in earning sound recognition. Especially if you are not considering SEO for improved ranking and performance, then you will be wasting several more years in recognizing yourself as a leader in property dealing.
That’s the reason, to build a stable position in the market, our experts implement powerful SEO methodologies based on today’s advanced marketing tactics. We perform keyword research, analyze competitors, create SEO friendly content, enlist your website in directories and follow much more that can position you at the top of search engines.
So, if you think you can survive without SEO, think again! Keep reading the below strategies and then decide if you want to take that risk!
Proven SEO strategies for apartments that raise you above the crowd
The housing market is getting extremely competitive, so it’s important to raise your apartment marketing business above the crowd. So, if SEO services are still not highest on your priorities, check out the strategies we implement and then learn why it’s best to consider SEO for long term results.
Select relevant keywords
Choosing the most relevant keywords and then including them in your website content is the most essential part of your SEO strategy. Your ideal keywords are the ones that your potential tenants are using in search engines for finding the best rental place.
Our experts also identify keywords that naturally and realistically rank in search engines.
We help you target some long-tail keywords for your apartment SEO that consists of more than three phrases and make your searches specific. They are quite easy to rank since they are more specific in nature and have less competition.
For example, ‘two-bedroom apartment in New York’ is a good long-tail keyword. ‘two-bed apartments’ is a short-tail keyword which is not even specific and your site won’t show up ever when your audience uses these keywords.
Therefore, after identifying relevant keywords, we make a list and include them in your website content and other areas so your website can get a high ranking in searches.
Optimization of business listings
Online web directories and house rental listings usually rank at the top of searches, so it’s quite essential to make sure that your business has a well optimized presence on these websites.
Our experts help you establish a strong online presence on several apartment listing websites so you can get found by lots of potential clients. Facebook, Yelp, Yellow pages, Apple Maps, and Google my Business are the most important ones that guarantee the most clicks and visits along with top ranking.
For local SEO, perhaps Google My Business is the most essential listing because it ensures quick ranking and online visibility. Our experts create a free GMB account through which your audience can find all the details regarding your business such as service details, operating hours, contact, location, website link, and much more.
To make sure that you are getting the most out of the listings, we enter complete information regarding your business such as services you provide, contact, location, rental rates, and a website link.
Create fresh and SEO optimized content
In addition to creating profiles on web directories, our experts also create fresh, original, and SEO optimized content for your website that explicitly promote your real estate business.
When we create regular blog posts and articles for your website, it sends positive signals to search engines that this website is useful for the audience. We use competitive keywords in all the articles we create which makes your website more engaging and builds interest in your audience.
Now the content we create usually comes in different forms such as articles, infographics, guest posts, videos, blog posts, and others. We deliver endless options when it comes to creating engaging content, but we make sure that all the content is right according to your business, covering major aspects and reflect the true meaning of your services.
Manage online reviews
Creating and managing online reviews is another significant part of SEO. Some important business listings sites such as Yelp, Zillow, and Google my Business include a review option. Now the fact is, these reviews develop trust and credibility among new residents, and positive reviews always lead to more conversions and increased ranking.
We make sure that our experts follow all the rules and regulations of each review site. For example, Yelp, never allows businesses to ask for different reviews. But GMB does. Another thing is, you cannot pay for positive reviews, and the review must be based on real customer experience.
We also check all the reviews regularly and respond to them politely that further encourages the audience to post reviews. When we get positive replies, we post kind replies and encourage them to view more services. In case of getting a negative reply, we respond gently and solve the concerns to further discuss the issue via phone or email.
This helps cover the negative aspect of reviews and show tenants that we are actually concerned about their issues.