SEO for Real Estate

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Real estate SEO services for driving qualified traffic and leads

Lots of business industries that experienced unprecedented growth were mainly driven by some old marketing methods such as print and electronic ads, are now making a quick shift to internet marketing. It’s safe to say that the real estate industry is one of those popular industries!


An increasing number of homebuyers are relying on search engines for property dealings. In fact, more than 40% of clients prefer to go online for finding the best real estate company for their needs. This means, showing at the top of searches has now become extremely significant- which is only possible with SEO. Keep reading till the end or give us a call to learn how this process works for your business.


How does SEO for real estate agents work?


Real estate SEO involves numerous factors that contribute to the top ranking of your website. Our experts consider several factors such as keyword research, competitor analysis, site optimization, mobile optimization, and much more that offer comprehensive growth in a short time.


SEO is not only based on the implementation of the right keywords, but it also contains strong backlinking strategies that offer recognition and credibility to your real estate agency. Moreover, your ranking is also based on the number of links you have qualified for your company.


Therefore, SEO consists of a lot of important steps and processes that offer significant growth and recognition. At Hukumat Networks, we understand what it takes to rank your website high in the search results. Contact us to know what strategies we implement that offer significant growth and sustainability.


A real estate SEO strategy that drives the influx of homebuyers


Our experts implement the following strategies to increase traffic flow and drive a heavy influx of homebuyers. Once we implement these processes, you will be able to receive unlimited conversions in a short time.


Research competitive search terms


Before we implement any technique for your real estate SEO, our experts perform thorough keyword research to identify which keywords have been most frequently used by your target audience.


Once we spot search terms that drive more valuable leads and conversions, we use them in your website content and other areas so your company can get ranked in search engines. We also implement local keywords that describe your location, as it’s the backbone of your entire strategy.


We use several result-oriented software and tools for identifying competitive keywords. Other than that, we also target long-tail keywords that consist of more than three phrases. These keywords are easy to target as they are more specific in nature, like ‘real estate agent in New York’. When your audience enters these keywords in Google, they would probably find your website at the top of the searches, which means you are more likely to get unlimited leads and conversions.


Engage the audience with SEO friendly content


In addition to adding keywords on several pages, we also make an effort to create SEO friendly content for your website. We create compelling content that inspires your audience, generate clicks and organic traffic, and provide more information o the people who are interested in buying and selling homes.


We create a separate blog page on your website and find trendy ideas and topics that could grab the audience’s attention and give more relevant information they are looking for.


When we create blog posts for your real estate website, we make sure that every post is useful, informative, and interesting that truly reflects your business. People who are interested in buying and selling homes are probably much willing to know current market trends, so when they see such informative posts, they find the company credible and reputable. They also keep visiting the site so they can get to know some latest trends. We create blog posts on topics like, ‘top real estate trends’, ‘tips to buy your perfect home’, and many more.


Moreover, the blog posts we create are equipped with competitive keywords so they are more likely to rank in search engines.


Integration of relevant photos and videos


Selling a valuable property in the real estate industry always depends on the offerings of potential buyers, so we believe that photos and videos play a crucial part in finalizing a property deal. People who are interested in buying a home always like to see the complete pictures before proceeding further. And now receiving any photos or getting less than they expected would drive the clients away and it would harm your rankings as well.


That’s the reason, we tend to integrate high-quality photos and videos for homebuyers. By doing so, we can entice a lot of potential clients to explore everything about your services.


Moreover, when your website has a lot of photos with content, it would send positive signals to Google that the site is delivering the best user experience and should have ranked at the top for providing more information to valuable customers.


While adding photos to your real estate website, the most essential thing to consider from an SEO point of view is alt tags on images which helps your photos rank high in search results.


We make sure that your website is indexed by search engine bots that cannot process visual details, so search engines have no idea whether your photo is related to property or defining other aspects of your service. To help them understand all the details of your images, we add suitable filenames and alt descriptions so we can tell exactly about the photo.


Local SEO


Local SEO helps us rank your website for local searches. The process involves the optimization of your real estate business so it can attract local searchers who are finding real estate agents in their neighborhood. Our experts target location-based keywords in local SEO, for example, ‘real estate agency in Maryland’. This gives search engines a clear idea about the search intent of your clients.


Moreover, we also create free Google my Business listing in search engines and enlist your profile on web directories such as Yellow pages and Yelp, so interested clients can easily find your agency using relevant keywords.

Frequently Asked Questions

So, are you ready to invest in an SEO agency for real estate agents?


After analyzing all the strategies and importance of SEO, you must be able to decide whether SEO works for your company or not. But once you invest in real estate SEO, we ensure that you would be able to receive unexpected results beyond expectations.


Give us a call and let us create a custom SEO campaign for a real estate agent today.


We also offering complete package of internet marketing for real estate builders, If you are interested then contact us.

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