With countless sweeping changes in marketing and technology, the media industry has evolved differently and introduced new sources of fun and entertainment with every passing moment. That’s the reason, with every latest release, people rush to theatres to make their experience more memorable with their friends and family. Still, due to specific portions of moviegoers, it is getting hard for owners to sell more tickers, bring in more visits, and offer an exciting environment to their audience.
At Hukumat Networks, we make sure that you do not experience any more disappointment. We implement powerful marketing techniques that unearth more potential viewers as soon as the movie hits cinemas. Contact us today to know how internet marketing works for movie theatres.
Movie theatres marketing: Grow your audience despite in competition with streaming services
Did you know movie attendance has significantly dropped in theatres by 5% as compared to previous years? The fact is, movie theatres are experiencing immense pressure for driving better results than past years. And the reason is- growing competition in online streaming services.
On the other side, internet marketing has also grown fast that it can easily compete with any other service despite strong viewership. That’s why now is an opportune time to invest in top-notch internet marketing techniques that can offer remarkable growth and long-term results. Because with such a significant drop in attendance, it has become more viable to ensure a strong online presence which is only possible by following strategies like SEO, web design, PPC, social media, email marketing, and much more.
At Hukumat Networks, we have a team of internet marketing specialists who follow innovative marketing trends to earn valuable visits and leads; which is why if you are missing out on internet marketing in today’s fastest-growing era, then it’s hard to reach moviegoers and deliver diverse messages that can drive action after the new movie hit to your theatre.
Movie theatre marketing strategy that drives more moviegoers
Movie theatres are not doomed, there are still lots of audiences who prefer to watch a movie in theatres every week despite their hectic routine. But the fact is, you cannot survive with just a bunch of viewers coming in every weekend.
You need to drive more moviegoers and make sure that the audience is not only buying tickets for opening weekends but also attending regular shows on big screens.
Here is an overview of internet marketing strategies that can create more buzz and generate repeat attendance.
SEO for movie theatres
Like other techniques, SEO for movie theatres is one of the most effective marketing techniques that can help your movie theatre website reach the top of search engines for keywords that are most frequently used by your target viewers. Now the keyword research for movie theatres website will be a little different than other industries. Because you have a lot of scope in keywords with several variations.
For example, most of the viewers tend to find your movie theatres by entering keywords like, ‘purchase movie tickets’, ‘buy movie tickets online’, ‘nearest movie theatre’, and hundreds of others.
Now in order to bring your website at the top of search engines for all these keywords is quite a hectic yet time taking job. But our SEO experts at Hukumat Networks make sure that your movie theatre website can get noticed and considered by plenty of audiences who love to watch a movie on big screens.
Other than that, our experts are also focused on local SEO services that help you appear on different web directories along with complete contact and location details. We also help you create free Google my Business profile so you can show up at the map search snippet along with the theatre name, operating hours, contact number, address, and other details.
Web design for movie theatres
Website is a cornerstone of every marketing strategy, especially if you want to grow your movie theatres online, you cannot survive without a well-designed and functional website for movie theatres. By considering its ultimate significance in the online world, our experts help you create a secure, high-performing, fast, and SEO optimized website that captures your audience’s attention the minute they land onto your site.
By adding real photos and videos that display the overall interior and exterior of your movie theatre can significantly attract more and more people to buy tickets for the next latest release. Not only that, we implement catchy color schemes and layout that further defines the beauty and overall architecture of the theatre so people can consider you the best source of entertainment in town.
Social media marketing for movie theatres
Have a strong social media presence for movie theatres can engage more and more people in a great casual manner. Social media looks like the best way to get in touch with viewers who love to watch movies, it helps you analyze what they want to see, and whether they are excited for the next releases or what are their plans. When we interact with an interested audience, it helps us establish better plans and strategies for your movie theatre.
Social media marketing for movie theaters also helps us to promote new and upcoming movies which simply raise the excitement level of your viewers. We create social media pages on all platforms such as Facebook, YouTube, Twitter, LinkedIn, and Instagram. It helps us gain more exposure to your big screen and attract more viewers to join you for the next show. By updating next show timing, discount offers on tickets, and highlighting food standards, we put you in the spotlight which leads to more engagements and viewership.
PPC for movie theatres
Pay per click for movie theaters is another wonderful advertising method that helps us create effective ads for your movie theatres and attract more viewers who are looking to buy tickets for the latest movie release.
Like SEO, our experts perform detailed keyword research for movie theatres and make a list of some competitive keywords that are used by your target viewers. After that, we implement those keywords in your ads so it can appear at the top of search engines even above all the organic listings.
The best part? You don’t need to pay anything extra. We help you set a specific amount every month, which you only need to pay when someone clicks your ad.