According to research, more than 75% of millennials said they prefer online banking solutions more than visiting a branch in person. This means if you don’t have an online banking solution or a website, you are missing out on an incredible proportion of leads that may become your lifelong account holders. That’s the reason, having a well-designed and functional website is the immediate requirement to establish a strong online presence. But how would you come up with a stellar website design?
At Hukumat Networks, we are glad to take that responsibility. We ensure an aesthetically appealing design that offers more visibility as well as converts people the moment they land on the website. Keep reading to learn more benefits.
Why it’s important to have a top bank website design?
If you want to stand out from the crowd, you need a website that looks appealing, attractive, functional, and high-converting.
Because persuading the audience to use a certain service or product has never been an easier task especially in today’s competitive landscape, it has become harder to convince people about your credibility and effectiveness.
And unfortunately, the situation gets worse in the case of banks. Because when you are running such a big organization, you are not convincing people to buy some random things from you, instead you are asking something related to their finance. So, it’s entirely a different thing to persuade them for trusting you about their life savings. That’s the reason when you have a top-level website design for banks, you can easily set a strong foundation. You can tell people why you are the best source and what benefits you offer that sets you apart from others.
So, if you want that compelling design, it’s time to consider Hukumat professionals who have years of experience in designing unique websites for banks and the finance industry.
What are the core components involved in the best website design for banks?
Did you know more than 90% of impressions usually stem from compelling website design? This means your website plays a vital role in succeeding your business. But there are also some core components involved that make your website an entire success. Let’s have a look at the factors for a perfect design.
Include compelling videos and images
When you have a website for your bank, the key purpose is to convince them to use your products or services. No matter how strong a reputation you hold in the market, but you won’t get success until you are finding a way to capture the audience’s attention.
That’s the reason, using compelling videos and images is all you need to grow your visibility and online presence. Because when you add engaging and colorful videos on your website, your readers would automatically see the clips instead of reading that long-form content.
Videos make people stop to watch and learn something more about your bank. Especially with visuals that offer members some specific benefits and discounts while opening an account in their branch.
Now you can decide the format you want to set up. The videos could also be promotional and instructive. Some of them could be the direct presentation of your bank and some can advertise your newly launch products. When you implement this strategy, you will analyze decreased bounce rate and increased dwell time of the audience on your website.
Shorten the load timing of the website
No matter how good your videos, images, and content look if it’s not loading quickly and letting people wait, then surely you won’t get any appreciation or attention from the audience. Because people hate to wait. They won’t wait for minutes to load your content. Even if it takes more than 5 seconds to load, they will immediately switch to a better website that offers an enhanced user experience.
Unfortunately, without focusing on this element, it’s hard to make your project a success.
Above all, more than 53% of consumers would simply abandon the website if it’s not loading quickly. And as a result, you will end up with great desperation because you may lose visitors every day.
Therefore, our experts follow perfect page optimization techniques that shorten your loading time while compressing all the big images and pages. And then your website will easily load within the first 3-5 seconds.
Go responsive for your bank website
When you create a website for banks, you want to rank it higher in search results even above your competitors.
However, you may craft the most engaging and well-designed website, it might not get ranked higher. Why?
Because search engines are getting strict. They do not rank websites that offer unpleasant user experiences on mobiles. In other words, if your website is not compatible with mobile devices, then it’s hard to retain users and engage people from all over the world.
If you want to rank your website, you need to make sure that it’s responsive and loading perfectly across mobile, desktop, tablets, and other smart devices.
In other cases, if your website is not responsive, your audience will be required to pinch-zoom every element to check details which is definitely a frustrating experience for them.
Therefore, we follow mobile optimization tactics through which your site loads completely according to the screen size of your mobile.
Easy navigation
Another important element of concern is, make sure that your website features easy navigation and users are finding their way without roaming around. That’s why it’s important to have all the pages in one place and deposit forms in one area. Because these are the main pages, if your audience is failed to find them then it’s hard to keep them engaged for a long time.
That’s the reason, we make sure that your navigation is clearly and professionally organized while displaying all the sections at the forefront, so your audience is not required to explore different things according to their requirements. We also incorporate a map on your website so that people easily understand the system.
To make your site navigable, we use breadcrumb navigation, so that we can show users where they are landing currently and what page should be the next.
Above all, easy navigation ensures quick ranking in search engines because Google prefers websites that feature user-friendly solutions and offer enhanced user experience.