Social Media for
Orthodontists

With social media marketing, you have a chance to let your audience know everything unique about your practice and make them select your services over hundreds of other orthodontists. Besides that, social media marketing allows you to connect with old and current patients and develop strong relationships with clients.

At Hukumat Networks, we help you develop strong connections with the targeted community through advanced social media marketing strategies for orthodontists. Contact our experts today and let them build a plan suitable to your orthodontic marketing needs.

Orthodontic social media marketing for credibility and improved recognition

Potential patients use several techniques to search for reliable orthodontists for their dental care. Most of them consider search engines to choose orthodontists in their town. When they discover a dedicated professional who can handle their needs, they head over to his website and social channels to check positive and negative reviews and everything about the practice.

When patients find your orthodontic practice online, they must check your activity on popular social channels like Facebook and Instagram so they can judge your practice based on people’s reviews. During this decision-making process, our experts make sure that they give you vast insight into your profession so more and more people can consider your service over competitors. This means your site and social channels stimulate visits and clicks and boost your recognition, which further leads to more calls and appointments.

Our experts use popular social channels for your practice, such as Facebook, Twitter, Instagram, YouTube, and LinkedIn. If you know to know more about how this strategy works, contact us today and let us build a solid plan for your orthodontic  marketing needs.

How we market your orthodontic practice on social media?

Once we create pages on all social channels, we start marketing your practice through various techniques. Here is a brief outline that can help you analyze how this process works.

Running ads on social channels

Social channels help you advertise your practice in front of a massive audience who are actually interested in your help and most likely to convert than other ordinary people.  Our experts run effective social media Ads that work like PPC ads. We create an engaging Ad copy consisted of title, description, headings, website link, and images. After that, we bid on the most competitive keywords to place your ad in the news feed or at the sidebars.

These ads are usually labeled with a “sponsored” tag right below the title of the ad. Now, this indicates that this is a paid post explicitly generated for people who are interested in finding orthodontists. These ads seamlessly integrate into the top of the news feed of every user.

Social ads blend in with other posts, so it looks like they are not separate from something, hence a part of your daily scrolling. This never lets users recognize that it’s a paid post. Moreover, the costs of these ads are affordable, and return on investment is high, as you gain $1 for each $2 Facebook ad spend.

Creating and sharing engaging content

Creating and sharing meaningful, interesting, and informative content encourage your patients to interact more with your practice. Our experts create content that informs and educates a broad audience, which leads to the trustworthiness and brand recognition. Compelling content is also helpful in generating leads for your practice. We draw in the majority of people who are looking for teeth straightening methods.

For instance, our experts share links to informative blogs, infographics, and videos that seem more relevant to your orthodontic practice. Sharing interesting tips, ideas, options, solutions, and other details about your practice engage more people, and they feel more curious to know everything about your practice.

We create compelling titles and posts that entice the maximum audience to click on the articles so they can gain further information about your procedures.

Engagement posts

Content is best for engaging more and more people on social media pages. But some other ways to engage your patients is, by creating highly engaging posts. Our experts make these posts with the particular intent to get patients for your practice and convince them to interact with the page.

Now, these posts are comparatively flexible than the regular content we share. Because the regular content is mainly focused on the orthodontic industry, but the engagement posts are any type of interesting posts that engage people for minutes, which leads to hundreds of likes, comments, and shares.

For example, an engagement-based could entice users to like, comment, and tag others like, “tag friends who has the prettiest smile” and questions like, “when did you lose your first tooth?” These posts are not about your business, but indirectly involving people to participate and learn more about the practice. This is also an excellent method to increase fan following.